Global iGaming platform provider SOFTSWISS has announced the appointment of Rhys Hamilton as Head of VIP at Managed Services.
Hamilton, a veteran of the iGaming industry with more than 18 years of experience, will be responsible for reinforcing the company’s VIP service via cutting-edge analytics and unique segmentation to drive VIP value and retention and maximise revenue growth, SOFTSWISS said. He will apply his “vast knowledge and profound industry experience” to empower the VIP Player Support team.
“I am really excited to bring the heat to SOFTSWISS at a time when the growth of the company is rocketing,” said Hamilton, who previously worked as Head of Casino at League of Entertainment and Head of VIP at Casumo and Hero Gaming.
“Taking the lead of the VIP team, I look forward to developing a winning combination of Gold Star service for VIPs in a responsible and sustainable way.”
Anastasia Vyshinskaia, Head of SOFTSWISS Managed Services, added, “We are confident that the extensive expertise of Rhys will boost SOFTSWISS’s service level in working with the VIP sector and make our communication more personalised. In addition, we’re going to deep dive into VIP analytics and, as a result, increase the VIP segment’s revenue.”
Hamilton has relocated from Gibraltar to the SOFTSWISS office in Malta, the company confirmed.
