Aristocrat unveiled its successful Dragon Link product to customers at a special showcase event in Manila.
Global gaming giant Aristocrat unveiled its award-winning Dragon Link slot machine product at a special “Dragons” showcase event in Manila’s Solaire Resort & Casino on 19 July. The popular Hold & Spin style link will soon be available to all operators across Asia, providing a unique experience for players in both the mass and VIP segments.
The “Dragons” showcase was designed to highlight the company’s latest products with customers joining Aristocrat executives for the launch event, held over three days.
Lloyd Robson, General Manager APAC at Aristocrat, said, “It was an absolute pleasure to host our customers at our special showcase. The feedback on Dragon Link, and on our upcoming portfolio, was excellent. Of course, customers were focused on Dragon Link as a cornerstone for their ongoing strategy to deliver sustainable revenue growth while managing capital and cash flows.”
Aristocrat’s John Stevanja, Director of Product Marketing and Strategy APAC, added, “Customers were very excited to see Dragon Link – it has had phenomenal success in other markets globally – and we’ve built this version specifically for the Asian markets with player selectable denominations, market-attuned jackpot profiles and cost to cover configurations to suit all venue types. It’s our most configurable game ever built for Asia.”
Ashley Fong, Manager Product Planning and Strategy at Aristocrat Gaming, was also at the event and commented, “I was very excited to unveil Dragon Link to our customers as I am confident it will deliver sustainable revenue growth. Every market is different, but it’s been over five years since Dragon Link launched in the highly competitive ANZ market and not only is it still performing well above floor average, it’s also the best performing game in most venues. We want our customers across Asia to have the same success.”
Dragon Link is launching exclusively on the MarsX cabinet. It features four Asian-themed base games in “Autumn Moon”, “Golden Century”, “Happy & Prosperous” and “Panda Magic”.
