The Badminton World Federation has named Asian betting giant M88 Mansion as its official betting partner. The three-year deal is aimed at providing M88 Mansion with enhanced brand awareness across the Asian sports betting market via utilization of exclusive digital assets and marketing collaterals across digital platforms, as well as access to player content.
The partnership encompasses five major tournaments, including the TotalEnergies BWF Thomas & Uber Cup Finals in 2022 and 2024, the TotalEnergies BWF World Championships 2022, TotalEnergies BWF Sudirman Cup Finals 2023 and TotalEnergies BWF World Championships 2023.
“We are very much delighted and thrilled to partner with BWF over the next three years,” said Carlos Lopez, Creative Director of M88 Mansion.
“Badminton is recognized as a worldwide sport and has a fast-growing audience not only in Asia but globally. Joining forces with BWF will help elevate the connection between M88 Mansion and its Asian followers to expand its brand visibility in the region.
“We believe that this partnership will create compelling and sustainable value for both parties.”
