• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Wednesday 28 May 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

Scientific Games enters European live casino market, plans US expansion with Authentic Gaming acquisition

Newsdesk by Newsdesk
Thu 4 Nov 2021 at 03:47
Scientific Games enters European live casino market, plans US expansion with Authentic Gaming acquisition
19
SHARES
480
VIEWS
Print Friendly, PDF & Email

Scientific Games Corporation has made its first move into the live casino space following the acquisition of live casino games supplier Authentic Gaming.

The acquisition comes just a week after Scientific Games announced it had sold its lottery business to US asset management firm Brookfield Business Partners LP for US$6.05 billion, part of the company’s strategy to increase its investment in digital.

Based in Malta, Authentic Gaming currently serves the European iGaming via a range of live casino products. Best known for roulette, Authentic Gaming recently added live blackjack to its portfolio with both games streamed from a state-of-the-art studio as well as from the gaming floors of select European casinos. The games are currently integrated with major operators such as Entain, 888, Betway Group, LeoVegas and Mr Green.

Scientific Games said the acquisition of Authentic Gaming strengthens the company’s in-house development capabilities to build world-leading live casino products that will “provide immersive experiences for players globally and allow the company to further leverage its content IP, land-based relationships and leading OpenGaming platform for accelerated growth in this exciting channel.”

It also unveiled plans to expand Authentic Gaming’s product offering across the US market, including the creation of new studios based in the US with a focus on localizing its products.

“We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company,” said Scientific Games CEO Barry Cottle.

“The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing US market opportunity with our unique omni-channel approach.”

RelatedPosts

Scientific Games among two new lottery suppliers granted UAE vendor licenses

Scientific Games among two new lottery suppliers granted UAE vendor licenses

Wed 28 May 2025 at 06:06
SABA Sports to exhibit at SBC Summit 2025 in Lisbon

SABA Sports to exhibit at SBC Summit 2025 in Lisbon

Tue 27 May 2025 at 11:35
Inaugural WSOP Online breaks online poker records after annual Las Vegas series postponed in 2020

2025 World Series of Poker festival gets underway in Las Vegas today

Tue 27 May 2025 at 07:14
Spintec’s Charisma cabinet line, new products make splash at ICE Barcelona

Report claims Blackstone looking to sell ICE Barcelona organizer Clarion Events

Fri 23 May 2025 at 05:35
Load More
Tags: Authentic GamingEuropeiGaminglive casinoNorth AmericarouletteScientific Games
Share8Share1
Newsdesk

Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

Current Issue

Editorial – Knife’s edge

Editorial – Knife’s edge

by Andrew W Scott and Ben Blaschke
Tue 29 Apr 2025 at 15:14

Thailand’s Entertainment Complex journey is at a critical point, with the success or failure of the initiative to be determined...

The changing face of Macau

The changing face of Macau

by Ben Blaschke
Tue 29 Apr 2025 at 15:09

Inside Asian Gaming takes a deep dive into the new, post-COVID Macau where a revenue environment that seems to be...

Born again

Born again

by Pierce Chan
Tue 29 Apr 2025 at 14:47

Premiering in September 2010 at City of Dreams, The House of Dancing Water was a visionary creation by artistic maestro...

Richard Howarth – Testing the limits

Richard Howarth – Testing the limits

by Ben Blaschke
Tue 29 Apr 2025 at 13:17

Richard Howarth, Chief Business Officer APAC for global testing laboratory GLI, discusses his career journey and his passion for fast-paced...

Evolution Asia
Aristocrat
GLI
Mindslot
Mindslot
Solaire
Hann
Tecnet
Nustar
Jumbo

Related Posts

Galaxy, Melco and Wynn to attend major media event “Thai Entertainment Complex Roundtable” alongside Thai voices opposing entertainment complex industry

Galaxy, Melco and Wynn to attend major media event “Thai Entertainment Complex Roundtable” alongside Thai voices opposing entertainment complex industry

by Ben Blaschke
Wed 28 May 2025 at 06:58

Leading international integrated resort operators Galaxy Entertainment Group, Melco Resorts & Entertainment and Wynn Resorts will join prominent opposing voices of Thailand’s efforts to legalize casino gaming for an event unlike any other – the Thailand Entertainment Complex Roundtable (TECR)...

Kangwon Land GGR up 3.8% year-on-year on higher VIP play

Kangwon Land to support local SMEs in entering global slot machines and gaming technology market

by Newsdesk
Wed 28 May 2025 at 06:09

Kangwon Land, the only casino in South Korea at which locals are permitted to gamble, has launched an SME support program through which it will work with domestic suppliers to develop casino technology, including slot machines. The program, titled the...

Mindslot-e leads first Philippines slot machine deployment for AGS with debut of “Lion Cash”

Mindslot-e leads first Philippines slot machine deployment for AGS with debut of “Lion Cash”

by Newsdesk
Wed 28 May 2025 at 06:08

US supplier AGS will deploy its slot machines into the Philippines for the first time with its “Lion Cash” title set to roll out across several of the country’s top casinos. The company’s Asian distributor, Mindslot-e, said “Lion Cash” will...

Scientific Games among two new lottery suppliers granted UAE vendor licenses

Scientific Games among two new lottery suppliers granted UAE vendor licenses

by Newsdesk
Wed 28 May 2025 at 06:06

Global lottery giant Scientific Games is one of two companies named as the UAE’s latest gaming-related vendor licensees by the General Commercial Gaming Regulatory Authority (GCGRA). The regulator updated its list of approved licensees this week, with Scientific Games International...



IAG

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 日本語

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • English
  • 日本語