• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Saturday 2 August 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
No Result
View All Result

Aristocrat targets casual gaming market with addition of three new Europe-based studios

Newsdesk by Newsdesk
Sun 22 Aug 2021 at 17:12
Digital on the rise but land-based COVID struggle sees Aristocrat profit fall 12.8% in 1H20
42
SHARES
1k
VIEWS
Print Friendly, PDF & Email

Australian slot machine giant Aristocrat Leisure Limited has expanded its global games development reach with the acquisition of two Europe-based studios and the establishment of another.

According to details of deals announced Friday, the two studios added to Aristocrat’s portfolio include Helsinki’s Futureplay, which specialises in the growing merge/match segment of the casual market, and Playsoft in Gdańsk, Poland – a mobile gaming studio specialising in the social casino genre.

Founded in 2015, Futureplay has released six games that have been played by over 140 million users worldwide, with titles such as “Merge Gardens”, “Idle Farming Empire” and “Battlelands Royale”. The studio will operate under Aristocrat’s Plarium business which it says will bring together Plarium’s best-in-class game development infrastructure and marketing expertise with Futureplay’s outstanding casual mobile capabilities, enabling Plarium to expand and diversify its portfolio.

Playsoft, with more than 50 successful game titles developed for third party partners over the past 13 years, will operate within the Product Madness business, helping accelerate Product Madness’s pipeline and deliver innovation while establishing a strong footprint for the company in another strategic European location.

Aristocrat has also established a brand-new studio, Northern Stars, in Helsinki which it says will focus on the emerging hybrid casual genre and further expand the company’s game development capabilities.

“These deals are consistent with Aristocrat’s successful strategy of bringing more world-class game development talent and capability into the organisation to expand our game pipeline and sustain our strong growth momentum in Digital,” said Aristocrat Digital CEO, Michael Lang.

“We are thrilled to welcome Futureplay, Northern Stars and Playsoft to the Aristocrat Digital family given their impressive track records in game development, creativity and innovation.

“Coupled with Aristocrat Digital’s ambitious strategy, global scale, marketing and investment capabilities, we look forward to helping our new colleagues reach new heights as part of Aristocrat.

“We will continue to be active in pursuing global talent and studio deals that accelerate our growth strategy, alongside our sustained proven focus in driving organic growth and above market results.”

RelatedPosts

Sports betting a key focus of SBC Summit in 2024

Super Stage to be a feature of SBC Summit in 2025 including keynotes from Gary Vaynerchuk, Randi Zuckerberg

Fri 1 Aug 2025 at 05:41
STDM-run casino among five concessions up for grabs in Portugal as government launches tender process

STDM-run casino among five concessions up for grabs in Portugal as government launches tender process

Mon 28 Jul 2025 at 05:54
GLI set to be acquired by private equity firm CVC Capital Partners

GLI set to be acquired by private equity firm CVC Capital Partners

Wed 23 Jul 2025 at 11:35
2025 SBC Summit to place a spotlight on player protection

2025 SBC Summit to place a spotlight on player protection

Mon 21 Jul 2025 at 05:54
Load More
Tags: AristocratEuropegamesProduct MadnessSocial casino
Share17Share3
Newsdesk

Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

Current Issue

Editorial – Better late than never

Editorial – Better late than never

by Ben Blaschke
Thu 31 Jul 2025 at 07:13

Inside Asian Gaming has in recent weeks been hearing increasing chatter around a possible move by Vietnamese authorities to introduce...

Angel’s Yasushi Shigeta

Angel’s Yasushi Shigeta

by Ben Blaschke
Thu 31 Jul 2025 at 07:08

Yasushi Shigeta, Chairman and owner of one of the world’s largest gaming industry suppliers, Angel Group, sits down with Inside...

The Magic Number

The Magic Number

by David Bonnet
Thu 31 Jul 2025 at 06:41

In this in-depth deep dive into the evolution of the Asian gaming landscape, David Bonnet argues that many regional jurisdictions...

Rashid Suliman – A road well traveled

Rashid Suliman – A road well traveled

by Ben Blaschke
Thu 31 Jul 2025 at 02:45

Rashid Suliman, Vice President of Global Gaming Asia-Pacific for casino solutions provider TransAct Technologies, provides some insight into his unique...

Evolution Asia
Your browser does not support HTML5 video.
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
HKUST
NWR

Related Posts

We’re Back!

Executive reshuffle sees RWS CEO Lee Shi Ruh named President and COO of parent company Genting Singapore

by Ben Blaschke
Sat 2 Aug 2025 at 15:26

Genting Singapore has announced the promotion of Ms Lee Shi Ruh, the recently appointed CEO of Resorts World Sentosa Pte Ltd, as its new President and Chief Operating Officer. Lee has until now served as Genting Singapore’s CFO. In a...

Star to open AU$3.6 billion Queen’s Wharf Brisbane development on 29 August

Star’s Hong Kong partners officially terminate Queen’s Wharf Brisbane acquisition deal

by Ben Blaschke
Fri 1 Aug 2025 at 13:02

Star Entertainment Group’s Hong Kong partners have officially closed the door on a deal that would have seen them acquire Star’s 50% stake in their AU$3.6 billion Queen’s Wharf Brisbane development. In a Friday release, Star confirmed that Chow Tai...

Macau GGR up 19% year-on-year to MOP$22.1 billion in July, sets new post-pandemic record

Macau GGR up 19% year-on-year to MOP$22.1 billion in July, sets new post-pandemic record

by Ben Blaschke
Fri 1 Aug 2025 at 12:49

Macau’s casinos recorded gross gaming revenue of MOP$22.13 billion (US$2.73 billion) in July, up 19.0% year-on-year and setting a new post-pandemic record, according to information from the Gaming Inspection and Coordination Bureau (DICJ). The month-on-month rise comes largely unexpected, with...

Melco’s long-stalled Countdown Hotel at City of Dreams to be converted into 150-key all-suite hotel

Melco’s long-stalled Countdown Hotel at City of Dreams to be converted into 150-key all-suite hotel

by Ben Blaschke
Fri 1 Aug 2025 at 06:45

Melco Resorts & Entertainment has revealed new plans for its long-stalled Countdown Hotel transformation project at City of Dreams Macau, with the tower to be rebranded and its existing 330 standard hotel rooms converted into 150 high-end suites. The renovation...

Your browser does not support the video tag.


IAG

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • English