• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Saturday 31 May 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
No Result
View All Result

Aristocrat targets casual gaming market with addition of three new Europe-based studios

Newsdesk by Newsdesk
Sun 22 Aug 2021 at 17:12
Digital on the rise but land-based COVID struggle sees Aristocrat profit fall 12.8% in 1H20
42
SHARES
1k
VIEWS
Print Friendly, PDF & Email

Australian slot machine giant Aristocrat Leisure Limited has expanded its global games development reach with the acquisition of two Europe-based studios and the establishment of another.

According to details of deals announced Friday, the two studios added to Aristocrat’s portfolio include Helsinki’s Futureplay, which specialises in the growing merge/match segment of the casual market, and Playsoft in Gdańsk, Poland – a mobile gaming studio specialising in the social casino genre.

Founded in 2015, Futureplay has released six games that have been played by over 140 million users worldwide, with titles such as “Merge Gardens”, “Idle Farming Empire” and “Battlelands Royale”. The studio will operate under Aristocrat’s Plarium business which it says will bring together Plarium’s best-in-class game development infrastructure and marketing expertise with Futureplay’s outstanding casual mobile capabilities, enabling Plarium to expand and diversify its portfolio.

Playsoft, with more than 50 successful game titles developed for third party partners over the past 13 years, will operate within the Product Madness business, helping accelerate Product Madness’s pipeline and deliver innovation while establishing a strong footprint for the company in another strategic European location.

Aristocrat has also established a brand-new studio, Northern Stars, in Helsinki which it says will focus on the emerging hybrid casual genre and further expand the company’s game development capabilities.

“These deals are consistent with Aristocrat’s successful strategy of bringing more world-class game development talent and capability into the organisation to expand our game pipeline and sustain our strong growth momentum in Digital,” said Aristocrat Digital CEO, Michael Lang.

“We are thrilled to welcome Futureplay, Northern Stars and Playsoft to the Aristocrat Digital family given their impressive track records in game development, creativity and innovation.

“Coupled with Aristocrat Digital’s ambitious strategy, global scale, marketing and investment capabilities, we look forward to helping our new colleagues reach new heights as part of Aristocrat.

“We will continue to be active in pursuing global talent and studio deals that accelerate our growth strategy, alongside our sustained proven focus in driving organic growth and above market results.”

RelatedPosts

SABA Sports to exhibit at SBC Summit 2025 in Lisbon

SABA Sports to exhibit at SBC Summit 2025 in Lisbon

Tue 27 May 2025 at 11:35
Spintec’s Charisma cabinet line, new products make splash at ICE Barcelona

Report claims Blackstone looking to sell ICE Barcelona organizer Clarion Events

Fri 23 May 2025 at 05:35
Aristocrat’s acquisition of ETG supplier Interblock said to have stalled over price

Aristocrat’s acquisition of ETG supplier Interblock said to have stalled over price

Wed 21 May 2025 at 14:20
Smart marketing and quality content

Smart marketing and quality content

Tue 20 May 2025 at 12:21
Load More
Tags: AristocratEuropegamesProduct MadnessSocial casino
Share17Share3
Newsdesk

Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

Current Issue

Editorial – Foreigner-only casinos: Seize the day

Editorial – Foreigner-only casinos: Seize the day

by Ben Blaschke
Thu 29 May 2025 at 13:38

I was recently asked by someone working at a foreigner-only casino for my thoughts on the outlook for the Asian...

On the brink

On the brink

by Pierce Chan
Thu 29 May 2025 at 13:27

The transition period for Macau’s 11 satellite casinos is set to expire at the end of this year, after which...

A moral defense of gambling

A moral defense of gambling

by Andrew Russell
Wed 28 May 2025 at 18:19

Economist Andrew Russell explores the differences between community benefit and in-principle arguments for the existence of a legal gambling industry...

Face to face

Face to face

by Ben Blaschke
Wed 28 May 2025 at 18:08

Konami caught the eye at the recent G2E Asia show in Macau with its SYNK Vision Tables, which utilize facial...

Evolution Asia
Aristocrat
GLI
Mindslot
Mindslot
Solaire
Hann
Tecnet
Nustar
Jumbo

Related Posts

10 Years Ago – Reimagining Sri Lanka

Sri Lanka gazettes draft bill to establish Gambling Regulatory Authority

by Newsdesk
Sat 31 May 2025 at 06:03

A draft bill that would establish an official regulator for the Sri Lankan gaming industry, to be known as the Gambling Regulatory Authority, has taken another step forward after being gazetted. According to the Sri Lanka Mirror, the official announcement...

RGB International signs agreement to distribute KL Saberi and Atlas gaming machines

After record-breaking sales in 2024, Malaysia’s RGB sees 1Q25 profit fall to

by Newsdesk
Sat 31 May 2025 at 05:53

Malaysian gaming product distributor RGB International Bhd has reported group-wide revenue of MYR73.6 million (US$17.3 million) for the three months to 31 March 2025, down 65% year-on-year due to a lower number of products sold. The figure was also 79%...

Robert Goldstein to step aside as LVS Chairman and CEO from March 2026, replaced by Patrick Dumont

Robert Goldstein: Macau gaming market challenged by increased competition, online gambling and US-Sino trade war

by Ben Blaschke
Fri 30 May 2025 at 06:42

Las Vegas Sands (LVS) Chairman and CEO Robert Goldstein has bemoaned the lingering impact of the US-China trade war, as well as increased domestic and regional competition and the rise of online gambling across Asia for sustained flatness in the...

Industry hopes Thai Entertainment Complex Roundtable can establish “common ground” with those opposing legal casinos

Industry hopes Thai Entertainment Complex Roundtable can establish “common ground” with those opposing legal casinos

by Ben Blaschke
Fri 30 May 2025 at 05:38

Industry figures taking part in the Thai Entertainment Complex Roundtable (TECR) next Thursday 5 June hope to find common ground with those who oppose Thailand’s Entertainment Complex Bill, citing the opportunity to use an evidence-based approach to achieve outcomes that...



IAG

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • English