• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Tuesday 26 August 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

Melco’s Altira Macau to become premium mass property as VIP operations cease

Ben Blaschke by Ben Blaschke
Wed 28 Jul 2021 at 06:43
Melco’s Altira Macau to become premium mass property as VIP operations cease

Altira Macau

67
SHARES
1.7k
VIEWS
Print Friendly, PDF & Email

Melco Resorts & Entertainment has revealed plans to transform Altira Macau from a VIP property to premium mass following another quarter of subdued results for its original Macau resort.

The company detailed the move during its 2Q21 earnings call with analysts, in which it confirmed that both junket and VIP direct operations at Altira have already been shut down and moved to City of Dreams and Studio City.

Gaming areas not already serving the premium mass customer will be reallocated, as will non-gaming assets.

The move comes after Altira reported little movement in 2Q21, with revenue of US$18.3 million only slightly higher than the US$17 million generated a year earlier and the property recording an Adjusted EBITDA loss of US$17.3 million.

Melco’s Chief Operating Officer – Macau Resorts, David Sisk, said it no longer made sense for Altira to remain VIP-focused given prevailing market conditions.

“The idea is to take out a lot of the volatility given the kind of reduced volumes that we’ve been seeing over the last 18 months in the VIP business that created a lot of fluctuations [at Altira],” Sisk said.

“And unfortunately we’ve been on the negative side of the whole equation, which has really exacerbated the losses over there. It’s just too much, we were essentially gambling in a way that didn’t make a lot of sense.

“So the idea is us going back in and kind of rethinking our business and really focusing in on where our bread and butter is and has always been. At Melco, we’ve always prided ourselves on developing great products and really focusing on our premium customers, particularly our premium mass customers and our mass customers, and that’s where our profitability is.

“We think given the product over there, the product mix and the opportunity to continue to grow that local market as well as the market that we have over there in terms of the international, is really compelling for us.

“It is kind of creating a boutique experience for our guests there. They’re looking for something a little bit different than maybe we have in Cotai, but it’s just a really unique opportunity for us to do that. We thought this was a good time for us to make this move and move forward with this new area for our business at Altira.”

Altira was opened in May 2007 as Crown Macau, before changing its name to Altira two years later following the opening of Crown Towers Macau as part of the City of Dreams development.

The partnership between Melco and Australia’s Crown Resorts ended in 2017 when Melco bought out all of Crown’s shares in the joint venture.

RelatedPosts

Macau GGR down 62% year-on-year to MOP$2.48 billion in June

Morgan Stanley: Macau gaming stocks likely set for re-rating given recent dividend payouts

Tue 26 Aug 2025 at 12:59
MGS returns to Macau today with first live in-person show in four years

Galaxy looking to maintain events focus as Galaxy Arena extends partnership with TMElive by three years

Tue 26 Aug 2025 at 04:59
Slots 2.0

JP Morgan says Macau GGR now at highest non-Golden Week levels since pandemic

Mon 25 Aug 2025 at 17:04
Macau GGR down 12.7% month-on-month to MOP$17.3 billion in September, lowest of the year

Macau government collects US$1 billion in gaming tax revenue in July

Mon 25 Aug 2025 at 13:34
Load More
Tags: Altira MacauDavid SiskJunketsMacauMelco Resorts & EntertainmentPremium MassVIP
Share27Share5
Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

Current Issue

Editorial – Better late than never

Editorial – Better late than never

by Ben Blaschke
Thu 31 Jul 2025 at 07:13

Inside Asian Gaming has in recent weeks been hearing increasing chatter around a possible move by Vietnamese authorities to introduce...

Angel’s Yasushi Shigeta

Angel’s Yasushi Shigeta

by Ben Blaschke
Thu 31 Jul 2025 at 07:08

Yasushi Shigeta, Chairman and owner of one of the world’s largest gaming industry suppliers, Angel Group, sits down with Inside...

The Magic Number

The Magic Number

by David Bonnet
Thu 31 Jul 2025 at 06:41

In this in-depth deep dive into the evolution of the Asian gaming landscape, David Bonnet argues that many regional jurisdictions...

Rashid Suliman – A road well traveled

Rashid Suliman – A road well traveled

by Ben Blaschke
Thu 31 Jul 2025 at 02:45

Rashid Suliman, Vice President of Global Gaming Asia-Pacific for casino solutions provider TransAct Technologies, provides some insight into his unique...

Evolution Asia
Your browser does not support HTML5 video.
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
HKUST
NWR

Related Posts

Macau GGR down 62% year-on-year to MOP$2.48 billion in June

Morgan Stanley: Macau gaming stocks likely set for re-rating given recent dividend payouts

by Ben Blaschke
Tue 26 Aug 2025 at 12:59

Macau gaming stocks look set for a re-rating given a recent spate of dividend declarations and growing bullishness on the sector, according to investment bank Morgan Stanley. In a recent note in which they outlined their expectation for a 15%...

Sons of NagaCorp founder Chen Lip Keong join Forbes list of Malaysia’s richest

Surging mass market sees NagaCorp gaming revenues, profit enjoy double-digit growth in 1H25

by Ben Blaschke
Tue 26 Aug 2025 at 05:30

Hong Kong-listed NagaCorp has credited the impressive growth of the mass market segment at its Cambodian integrated resort NagaWorld for substantial improvement in both its gross gaming revenues (GGR) and profitability in the first six months of 2025. NagaWorld booked...

MGS returns to Macau today with first live in-person show in four years

Galaxy looking to maintain events focus as Galaxy Arena extends partnership with TMElive by three years

by Newsdesk
Tue 26 Aug 2025 at 04:59

Galaxy Entertainment Group’s Galaxy Arena has renewed by a further three years its strategic partnership with live events company TMElive, aiming to further build on the high-profile array of entertainment offerings that have contributed to Macau’s post-pandemic recovery. In its...

Flutter stops India real-money gaming operations, bemoans lack of industry consultation

Flutter stops India real-money gaming operations, bemoans lack of industry consultation

by Ben Blaschke
Tue 26 Aug 2025 at 04:00

British gaming giant Flutter Entertainment says it expects to forfeit around US$100 million in revenue and US$25 million in Adjusted EBITDA after stopping its real-money gaming operations in India following the sudden passage of the Promotion and Regulation of Online...

Your browser does not support the video tag.


IAG

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 中文
  • 日本語

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 中文
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • 中文
  • English
  • 日本語