Manila-based Jade Entertainment has announced the launch of two online sportsbooks targeting the growing Philippines and Indian gaming markets.
According to information released by Jade overnight, Philippines-facing Jade Sportsbet – already operational at Okada Manila – aims to bring together the online and retail space by providing users with an “intuitive omni-channel solution that nimbly negotiates the demands of stringent regulation for improved player security.”
The PAGCOR-approved sportsbook uses OTP (one-time password) account-recognition and QR codes to “belatedly marry up the offline and online journey for Philippines players,” Jade said.
Launched for the Indian sports betting market is digital sportsbook and casino Lucky Yeti, featuring a mobile-first tailored interface that Jade says has been localised for responding to native demands and player enthusiasms around the most popular sports in the territory. It also offers table games lottery, virtual TV games and popular Indian card games such as Andar Bahar and Teen Patti.
Sports on offer via the sportsbook include cricket, football and basketball.
“We’re thrilled to be up and running with Lucky Yeti, our first sportsbook targeting the Indian-facing market,” said Jade Entertainment CEO, Joe Pisano.
“Jade Sportsbet, which will be launching soon, will revolutionize the Philippines digital space. Thanks to our software and operational partners at RPM Gaming, we were able to construct and curate these customized websites from scratch. Based on encouraging performances in both acquisition and retention metrics, it seems our customers are loving these local touches, too.
“Jade’s strategic direction is to roll out more online sites in legal international jurisdictions, as we continue to provide land-based operations with a bridge to the online world.
“Although the trend towards digital from land-based domains was already manifest, the pandemic has had a catalytic effect, increasing the surge in digitized entertainment. As the coronavirus has closed casinos across Asia, or simply made people far more reluctant to venture out because of the risks, Jade’s intersectional expertise from land-based to online has come to the fore.
“That said, I’m thrilled to say that Jade Sportsbet has now returned to Okada Manila and is performing extremely well.”
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