Sports data firm Sportradar has entered into a partnership with the Asian Football Confederation (AFC) that will see it become Official Video and Data Distribution Partner for major AFC national team and club competitions.
Under the terms of the agreement, which includes the AFC Asian Cup China 2023 and the AFC Champions League, Sportradar will manage all worldwide data and associated media rights for major AFC competitions for the cycles 2021 to 2024 and 2025 to 2028.
The partnership, spanning eight years, allows Sportradar to use and distribute audio-visual content and AFC match-related data.
“We are proud to partner with the AFC in this watershed moment for Asian football,” said Sportradar CEO Carsten Koerl.
“With the importance of Asia, we believe this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership. This puts us in an unrivalled position that will showcase a wider range of services we have to offer to engage more sports rights holders in the region.”
Patrick Murphy, Board Member and CEO of the AFC’s exclusive commercial partner, Football Marketing Asia (FMA), added, “Innovation has always been key for the new era of Asian football. Enabling AFC data and related media to be distributed in real time and with minimum delay is key in enhancing the fans’ experience, which in turn positively impacts the value of AFC football.”
