• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Sunday 1 June 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

From Japan to the world

Shintaro Kamimura by Shintaro Kamimura
Wed 2 Sep 2020 at 17:06
From Japan to the world
36
SHARES
876
VIEWS
Print Friendly, PDF & Email

Japan’s Sega Sammy Creation is getting in early by developing slot titles that incorporate some elements of popular Japanese pachislot games.

As Japan continues to ponder the prospect of an integrated resort industry, Sega Sammy is working to bring creative EGM content to the world, installing the first “Virtua Fighter” video slot machine at Vietnam’s Macau Gaming Club in June. IAG spoke with Masaki Yamamoto, Vice President, Executive Officer and Managing Director of the Research and Development Division at Sega Sammy Creation – the casino sales company under Sega Sammy Holdings – and Hayato Sasaki, who serves as Director of Sales.

Shintaro Kamimura: How has Sega Sammy Creation been affected by COVID-19?
Hayato Sasaki: Due to so many casinos not accepting customers at this time, we haven’t been getting orders from casinos. Also, since governments in the world have been moving slowly [due to COVID-19], it caused delays in various projects. However, I think the same is true for all manufacturers.

SK: What was the reason for going with the “Virtua Fighter” slot motif this time?
Masaki Yamamoto: “Virtua Fighter” is the first 3D fighting game and has sold all over the world, so we thought it would be well-received all over the world. We started with about 3,000 title options, and this is one of the dozen or so that we narrowed it down to.
The target demographic for “Virtua Fighter” and “House of the Dead” is people in their 40s to 50s who actually played the games back in the day, and since they still have new series coming out, we hope it will also resonate with the younger generations.

SK: It really has the game aspects that you find in Japanese pachislot.
HS: It’s a 5-line game, but is made with amusement elements like pachislot. The casinos have actually come to us saying the free game portion is too long, and they’re worried it’s hurting their income. The next problem is finding the balance between the casino’s income and the pachislot-type amusement that even we want to play.
MY: But we aren’t giving up on this at all. We believe that this sort of gaming element is necessary to allow customers to enjoy casinos for long periods of time. We plan to incorporate both operator and user opinions to continue making improvements.

SK: Do you think pachislot-type gaming aspects will hit big once there are IRs in Japan?
HS: Yes. In that sense we really want to take the lead [in a Japanese IR]. Of course, other companies are developing products, but we are developing in Japan, so we don’t want to lose in a Japanese IR. Naturally we are also developing products with existing pachislot themes.
MY: There will be at most three IRs in Japan. Even if each location has 3,000 slot machines, that’s a total of 9,000. It’s a very small market. However, if certain machines become popular in Japan and customers leave with the impression that Japan has great game content, that’s an opportunity to expand sales to overseas markets. I think it will help give Japanese manufacturers strength. We’re adding aspects to meet the needs of the market and also things that we personally want to do.

SK: This is the idea of new CEO Scott Winzeler?
MY: That’s right. He always says, “Start with the core, then we can do what we want.” He started out in Japanese pachislot at IGT, so I think he understands that side of things very well, and his way of thinking is a really good reference.

(L to R) Sega Sammy Creation’s Vice President, Executive Officer and Managing Director of the Research and Development Division, Masaki Yamamoto, and Director of Sales, Hayato Sasaki.

SK: Can you tell us about your electronic table games?
HS: The “Maximum Fortune” series features baccarat, roulette and Sic Bo. You can even squeeze the baccarat cards with the “squeeze” button. In Sic Bo you can “squeeze” the dice with a button too. In roulette, there is a pachislot-type feature that gives prior notification of a win by the dragon ramp lighting up on the screen for certain hits.

SK: Most of your table games are released under the Genesis Slant cabinet and slots under the Genesis Star cabinet. We’ve heard there is very little need for repairs?
HS: The rate of breakdowns is extremely low. The maintenance company actually told us they need more to do. We are quite confident in our cabinet products after making tens of millions of pachinko, pachislot, amusement and consumer products. That is our biggest sales pitch.

RelatedPosts

Editorial – Foreigner-only casinos: Seize the day

Editorial – Foreigner-only casinos: Seize the day

Thu 29 May 2025 at 13:38
On the brink

On the brink

Thu 29 May 2025 at 13:27
A moral defense of gambling

A moral defense of gambling

Wed 28 May 2025 at 18:19
Face to face

Face to face

Wed 28 May 2025 at 18:08
Load More
Tags: Current IssueHayato SasakiJapanMasaki YamamotoPachislotScott WinzelerSEGA SAMMY CREATION
Share15Share2
Shintaro Kamimura

Shintaro Kamimura

Shintaro Kamimura (from Tokyo) has worked for many years as a professional mahjong player, mahjong instructor and a writer. He travels far and wide both in Japan and overseas, fine-tuning his already extensive expertise in many areas of gaming, including Japanese pachinko and slot machines, and overseas casinos.

Current Issue

Editorial – Foreigner-only casinos: Seize the day

Editorial – Foreigner-only casinos: Seize the day

by Ben Blaschke
Thu 29 May 2025 at 13:38

I was recently asked by someone working at a foreigner-only casino for my thoughts on the outlook for the Asian...

On the brink

On the brink

by Pierce Chan
Thu 29 May 2025 at 13:27

The transition period for Macau’s 11 satellite casinos is set to expire at the end of this year, after which...

A moral defense of gambling

A moral defense of gambling

by Andrew Russell
Wed 28 May 2025 at 18:19

Economist Andrew Russell explores the differences between community benefit and in-principle arguments for the existence of a legal gambling industry...

Face to face

Face to face

by Ben Blaschke
Wed 28 May 2025 at 18:08

Konami caught the eye at the recent G2E Asia show in Macau with its SYNK Vision Tables, which utilize facial...

Evolution Asia
Aristocrat
GLI
Mindslot
Mindslot
Solaire
Hann
Tecnet
Nustar
Jumbo

Related Posts

On the brink

On the brink

by Pierce Chan
Thu 29 May 2025 at 13:27

The transition period for Macau’s 11 satellite casinos is set to expire at the end of this year, after which time they will only be permitted to operate as management companies and will no longer be allowed to share in...

Face to face

Face to face

by Ben Blaschke
Wed 28 May 2025 at 18:08

Konami caught the eye at the recent G2E Asia show in Macau with its SYNK Vision Tables, which utilize facial recognition technology to fulfil the player tracking and harm minimization concerns of operators and regulators alike. The pervasive nature of...

Treasure hunting

Treasure hunting

by Ben Blaschke
Wed 28 May 2025 at 17:14

Jumbo unveiled four brand-new progressive jackpot links at G2E Asia in early May, all showcased at the company’s eye-catching “Treasure Pot” booth display. The highly anticipated 2025 G2E Asia trade show concluded in May, bringing together top-tier brands and industry...

From beginner to top affiliate

From beginner to top affiliate

by Ben Blaschke
Wed 28 May 2025 at 16:43

1xBet provides a step by step guide for potential affiliates to join its promotional program 1xPartners. The online audience is expanding at a rapid pace, creating unique opportunities to earn money by promoting products and services through partnership programs. In...



IAG

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 中文
  • 日本語

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 中文
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • 中文
  • English
  • 日本語