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TVBET bets on GrooveGaming to stimulate additional rapid growth

Newsdesk by Newsdesk
Wed 25 Mar 2020 at 06:35
Live-games integration as an effective marketing tool for increasing bets
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Live-games provider TVBET, has secured advanced aggregator GrooveGaming as a content partner, providing another growth opportunity in a competitive marketplace. The news comes after a busy start to the year by GrooveGaming, which recently revealed several new partnerships.

GrooveGaming has enjoyed a purple patch over the last year, announcing a multitude of new partnerships as an aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, ALEA and Quickfire.

GrooveGaming’s powerful content platform includes over 2,500 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games that operators can access via easy integration.

Created with the aim of easy and fast content delivery for the iGaming industry, GrooveGaming has enjoyed a global growth trajectory in recent months based on delivering rapid integrations and focusing on high-quality customer service, together with a set of technology tools that operators can use to improve productivity and bottom-line performance.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that it is powered by technology innovation which provides operators the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

TVBET’s fast live-games include popular and well-known TV, lottery and card games with a modern twist and in a live format, creating a unique portfolio comprised of KENO, PokerBet, Backgammon, 21Bet, Wheel of Fortune and JokerBet. In an impressively short amount of time, TVBET has become one of the leading global players in the vertical, bolstered by compelling game features like 3-level jackpots, cashback and bonuses.

TVBET’s all-in-one product is designed in the form of fast live games where all events are hosted by charming presenters. A single game lasts around three minutes, during which people can place their bets live or in advance on up to 10 future events. TVBET is now broadcasting 11 live dealer games in ultra-high-definition, 24 hours a day.

TVBET has captured a significant market share in the niche of fast live-games for bookmakers and casino operators.

Peter Korpusenko, CEO of TVBET said, “TVBET games are available through more than 100 partners across Europe, Africa, Asia and Latin America and we are delighted to reach terms with the world’s fastest-growing aggregator in GrooveGaming. While TVBET is a trendsetter for live-games, GrooveGaming has impressive strength-in-depth across multiple categories, so we feel we are a very good match together.”

GrooveGaming COO Yahale Meltzer added, “Innovation and game-changing technology are staples in the business mix at GrooveGaming, helping us to secure a string of successes in recent months. This partnership with TVBET, whose phenomenal growth in live-games mirrors our own, is an exciting step as we continue our growth strategy.”

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The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

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