Konami Gaming Inc has been named as the exclusive gaming system management partner of Genting’s Resorts World Las Vegas, with its SYNKROS system set to manage and optimize gaming operations at the US$4.3 billion resort.
SYNKROS will provide RWLV with powerful marketing, communications and tracking tools designed to increase player engagement through individually customized incentives; assess and optimize real-time casino performance through detailed reporting and visual analytics; and manage accounting, slot and table operations, the company said.
RWLV will become the first Las Vegas Strip IR to integrate the full suite of tools available through SYNKROS across the 110,000-square-foot casino floor, it added. RWLV and Konami will also collaborate to bring a complete array of marketing solutions, including first-to-market technology, to the property, while simultaneously enhancing player experience through key benefits including cashless wagering, mobile account management, loyalty and bonus awards and more.
“Reinventing the hospitality experience in Las Vegas means enhancing our service measures and boosting customer engagement through every touch point of the Resorts World Las Vegas experience, including gaming,” said Scott Sibella, President of Resorts World Las Vegas.
“Through this partnership with Konami and the implementation of SYNKROS, we will have the ability to connect with players in real time to provide the most cutting-edge, personalized gaming experience on the Las Vegas Strip.”
RWLV is due to open in mid-2021.
