• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Sunday 1 June 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

Journey into Asia

Ben Blaschke by Ben Blaschke
Sat 29 Jun 2019 at 15:36
Journey into Asia

Walter Bugno

36
SHARES
912
VIEWS
Print Friendly, PDF & Email

Inside Asian Gaming sits down with Walter Bugno, CEO of IGT’s International division, to discuss the company’s ongoing push into Asia.

Ben Blaschke: Two years ago you outlined IGT’s plan to increase its Asian focus and develop a range of products specifically designed for the local market. How has that process been so far?
Walter Bugno: Perhaps slower than I had hoped but with increasing momentum. We can’t talk about Asia as one space. There are different markets so if I think about the Philippines and Singapore, we are having good success there and a lot of our new products are performing well.
In Macau we are still looking for the key to the lock to gain momentum. We’ve got sporadic games that are doing well, but the volume here is still low. The progress that has been made has been primarily through standalone games when the market in this part of the world is more linked product, so we had a real focus on linked multi-progressives (LMP) at G2E Asia.
The development of our LMP roadmap has been a process of evolution and we feel now that we can bring multiple products to the market adapted for here. We’re starting to bring those products here and of course they have a much better adaptation and customization to this market.

BB: How have the Macau operators responded so far?
WB: They’ve been very helpful, mainly because at the end of the day most operators want to have diversity on their floor. They don’t want to depend on one or two suppliers only but when they put you on the floor they want product that works. Generally speaking, even when a product hasn’t worked for us, we’ve tried to take the feedback and feed it into the next evolution. So that’s been very useful.

BB: What products have shown promise?
WB: Our range of Fury products have been very good on the CrystalCurve and are starting to show promise. Some of the standalone products that we’ve bought out like “Scarab” are showing a lot of promise too. We have a lot of new products we showed at G2E Asia that we’ll get a better feel for by Q4, such as “Golden Palace”, which is the first game we’ve brought from our Beijing studio.
We’ll also have some feedback on our Ying Cai Shen linked product, which I think is an outstanding game, by the end of the year but certainly the preliminary feedback is good. Now we want to see that translate to the floor.

IGT has recently released its Ying Cai Shen Linked Multi-Progressive into Asian markets.

BB: Where are you seeing the biggest growth in Asia?
WB: The Philippines has been a very big market for us in the last 12 months with some very good, strong support for our product. We have a very stable base with improving performance in Singapore and there is talk of increasing the number of units in the marketplace both at Marina Bay Sands and at Resorts World Sentosa. That gives us some confidence that we may be rewarded. We don’t know how much but there is an opportunity for us.
In Macau, while the market is not really growing here, we are coming off such a low base that if we can get one or two games that are performing well there is some good opportunity for us.
Of course, with new openings in Vietnam and Cambodia, those are also markets that are positive growth stories for us.

BB: Are you seeing a disparity between what’s working in the Philippines or Singapore and what’s showing promise in Macau?
WB: Yes and of course we don’t have the same games approved in all jurisdictions. We don’t have enough of a variety of games in Macau compared to what we have in the Philippines or Singapore.
But it’s interesting – I was in a discussion recently talking about the performance of certain games in Macau versus Cotai and they are completely different. A game that works on one side often doesn’t work on the other side. You don’t think of Macau as two markets but it is. That, for me, is very insightful in terms of our development because while we’re very well developed in markets around the world, in Macau we are very much the baby in the marketplace.

IGT says the impending expansion of Singapore’s IRs provides an opportunity to grow its Asian footprint in the coming years.

BB: IGT has also undergone an extensive internal restructuring process, including the appointment of a Managing Director for each region. What impact has that had?
WB: I think the moves we’ve made have been very, very positive and the development of the Beijing studio is a case in point. Prior to the latest organizational change, Beijing was a supplementary depot that did certain pieces of work around quality assurance or software preparation but they never developed their own games. Now we have resourced up the studio both from a people perspective and a capability perspective for them to conceptualize, develop, produce and launch a game in its entirety. That’s a big development in less than 18 months for a group of people.
We’re very, very proud of what they’ve done in Beijing. In releasing the first of its games, “Golden Palace”, we’ve taken our time. We didn’t want to rush out a game. It’s at version 5.5 because we wanted to keep refining it to get it right. We made a conscious decision to invest in quality because once we get it right the first time we know the flow-on will be very positive.
So that is one of the benefits of the organizational change. It’s the same with the Australian studio which has gone from relying on taking concepts out of the US to develop and remake, to now actually being an exporter of content or concepts from Australia to the US.

BB: IGT’s 1Q19 results showed a 5% decline in revenue and 4% in Adjusted EBITDA, which equated to a 1% fall in revenue and steady Adjusted EBITDA at constant currency. What should we read into those results?
WB: We were significantly impacted by foreign exchange, so in trying to understand our results you really need to go back to constant currency and from a constant currency perspective our revenues were effectively flat year-on-year. That was driven by the fact that last year we had some significant systems product sales which can happen in any given period.
We had MGM Cotai last year which was a significant piece of business that doesn’t repeat itself this year, but we replaced that via an increase in gaming machine unit sales. The momentum on the gaming machine side tends to indicate that a lot of the work we’ve invested in the past 18 months in terms of content is starting to gain traction. We were quite pleased with that outcome.
Systems will continue to be sporadic. We have our core maintenance business which is recurring but if there is a new opening you get a peak, if there are no openings you get a trough.
Overall I think Q1 was a continuation of the growth of our business and getting back onto the front foot when it comes to the gaming side.

RelatedPosts

Editorial – Foreigner-only casinos: Seize the day

Editorial – Foreigner-only casinos: Seize the day

Thu 29 May 2025 at 13:38
On the brink

On the brink

Thu 29 May 2025 at 13:27
A moral defense of gambling

A moral defense of gambling

Wed 28 May 2025 at 18:19
Face to face

Face to face

Wed 28 May 2025 at 18:08
Load More
Share14Share3
Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

Current Issue

Editorial – Foreigner-only casinos: Seize the day

Editorial – Foreigner-only casinos: Seize the day

by Ben Blaschke
Thu 29 May 2025 at 13:38

I was recently asked by someone working at a foreigner-only casino for my thoughts on the outlook for the Asian...

On the brink

On the brink

by Pierce Chan
Thu 29 May 2025 at 13:27

The transition period for Macau’s 11 satellite casinos is set to expire at the end of this year, after which...

A moral defense of gambling

A moral defense of gambling

by Andrew Russell
Wed 28 May 2025 at 18:19

Economist Andrew Russell explores the differences between community benefit and in-principle arguments for the existence of a legal gambling industry...

Face to face

Face to face

by Ben Blaschke
Wed 28 May 2025 at 18:08

Konami caught the eye at the recent G2E Asia show in Macau with its SYNK Vision Tables, which utilize facial...

Evolution Asia
Aristocrat
GLI
Mindslot
Mindslot
Solaire
Hann
Tecnet
Nustar
Jumbo

Related Posts

On the brink

On the brink

by Pierce Chan
Thu 29 May 2025 at 13:27

The transition period for Macau’s 11 satellite casinos is set to expire at the end of this year, after which time they will only be permitted to operate as management companies and will no longer be allowed to share in...

Face to face

Face to face

by Ben Blaschke
Wed 28 May 2025 at 18:08

Konami caught the eye at the recent G2E Asia show in Macau with its SYNK Vision Tables, which utilize facial recognition technology to fulfil the player tracking and harm minimization concerns of operators and regulators alike. The pervasive nature of...

Treasure hunting

Treasure hunting

by Ben Blaschke
Wed 28 May 2025 at 17:14

Jumbo unveiled four brand-new progressive jackpot links at G2E Asia in early May, all showcased at the company’s eye-catching “Treasure Pot” booth display. The highly anticipated 2025 G2E Asia trade show concluded in May, bringing together top-tier brands and industry...

From beginner to top affiliate

From beginner to top affiliate

by Ben Blaschke
Wed 28 May 2025 at 16:43

1xBet provides a step by step guide for potential affiliates to join its promotional program 1xPartners. The online audience is expanding at a rapid pace, creating unique opportunities to earn money by promoting products and services through partnership programs. In...



IAG

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 中文
  • 日本語

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 中文
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • 中文
  • English
  • 日本語