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Leading hotel boss calls for Japan to create “new luxury” to attract high-rollers

Makoto Katayama by Makoto Katayama
Tue 5 Mar 2019 at 05:25
Leading hotel boss calls for Japan to create “new luxury” to attract high-rollers

Artyzen Hospitality Group’s Robbert van der Maas and Capella Hotels & resorts boss Nicholas Clayton speaking in Tokyo on Monday

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The President of Hong Kong’s Artyzen Hospitality Group, Robbert van der Maas, says Japan needs to create a “new luxury” within its tourism industry if it is to attract Asia’s high rollers to the country in the coming years.

Van der Maas was speaking at a seminar titled “Inbound High-Net Worth Individuals (HNWI) and Business Opportunities: Luxury Resorts” in Tokyo on Monday, with the impending arrival of Japan’s first integrated resorts among the key topics on the agenda. The seminar was run by Goyoh, which provides lifestyle concierge services for the wealthy class.

Giving a presentation on “What does the luxury experience require and what are the emerging trends?”, he emphasized the need to create this “new luxury” which would comprise three key requirements: Cultural experience, fulfilling memories and the ability to enrich the guest as a person.

“It is a thing of the past that HNWI will be satisfied with only opulent facilities,” he said.

Nicholas Clayton, CEO of luxury hotel group Capella Hotels & Resorts which operates the Capella Singapore on Sentosa Island among other properties, said his company was also looking for more from its new developments in the Asia-Pacific region.

“We are delivering luxury hotels that make use of a locality’s historic buildings and natural surroundings,” he said, adding that in Japan Capella is “interested in Okinawa and the surrounding islands … and of course Tokyo and Kyoto.”

While Japan’s IRs are a few years away, it is essential to start preparing early for the needs of Asia’s lucrative high-roller market.

 

 

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Tags: Capella Hotel & ResortIRsJapanRobbert van der Maas
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Makoto Katayama

Makoto Katayama

After completing both undergraduate and graduate studies at the University of Tokyo’s Faculty of Agriculture, majoring in veterinary medicine, Katayama spent 28 years as the horse racing specialist for the evening Nikkan Gendai. For the second half of that stint he has served as Predictions Managing Editor and Editor-in-Chief. He now develops the weekend horse racing predictions for Yuukan Fuji. He has 29 years’ experience in the casino industry and plays a mean game of blackjack, not to mention the occasional game of poker.

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