• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Thursday 7 August 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

Lack of Macau branding strategy preventing true tourism diversification: Glenn McCartney

Newsdesk by Newsdesk
Thu 28 Feb 2019 at 06:24
Lack of Macau branding strategy preventing true tourism diversification: Glenn McCartney
103
SHARES
272
VIEWS
Print Friendly, PDF & Email

Macau is as far away from achieving true diversification of its tourism industry as ever, with a lack of collaboration between the government and IR operators preventing the SAR from establishing a coherent brand strategy.

The tough assessment was delivered by Professor Glenn McCartney on Wednesday during a keynote address at a France Macau Chamber of Commerce Breakfast Meeting at Ponte 16.

“We have in fact become more reliant on gaming revenues and more reliant on a single market, being China, and within that single market Guangzhou comprises 45% of our visitation, so we haven’t even diversified within China,” said McCartney, Associate Professor of International Integrated Resort Management at the University of Macau.

“Nearly 7.5 million Chinese went to Japan (in 2018) without gaming being the reason, so there are a lot of Chinese travelling overseas, but not to Macau. Why? One reason is our branding strategy.”

McCartney said that one key problem facing Macau tourism was the different goals of the government, which is pushing a more mass-market focused tourist mix, compared with operators and their VIP and Premium Mass target.

“The IRs have to deliver on their bottom line, so they’re going to go after the customer that can spend the most which means they’ll stick with VIP and Premium Mass. In fact, they will look to grow that market so they will give comped rooms,” he said.

McCartney suggested the only way for Macau to truly become diversified was for the Macao Government Tourism Office (MGTO) to sit down with operators and devise a collaborative pathway forward.

“The MGTO is responsible for enforcement of licenses for restaurants and hotels, but it needs to work with the industry not just as an enforcer but also as a partner, recognising that the IRs are key to revenue,” he added. “That has got to be the framework.”

RelatedPosts

MGTO to launch 10-day market in Macau’s NAPE to help area transform ahead of pending satellite casino closures

MGTO to launch 10-day market in Macau’s NAPE to help area transform ahead of pending satellite casino closures

Tue 5 Aug 2025 at 14:59
Experts claim 90% of Macau money exchange gangs eradicated since passing of illegal gaming law

Morgan Stanley says Macau now a growth market, raising 2025 GGR and EBITDA forecasts after two consecutive monthly beats

Mon 4 Aug 2025 at 11:48
Macau GGR up 19% year-on-year to MOP$22.1 billion in July, sets new post-pandemic record

Macau GGR up 19% year-on-year to MOP$22.1 billion in July, sets new post-pandemic record

Fri 1 Aug 2025 at 12:49
Melco’s long-stalled Countdown Hotel at City of Dreams to be converted into 150-key all-suite hotel

Melco’s long-stalled Countdown Hotel at City of Dreams to be converted into 150-key all-suite hotel

Fri 1 Aug 2025 at 06:45
Load More
Tags: ChinaGlenn McCartneyGuangzhouMacauMGTOtourism
Share96Share1
Newsdesk

Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

Current Issue

Editorial – Better late than never

Editorial – Better late than never

by Ben Blaschke
Thu 31 Jul 2025 at 07:13

Inside Asian Gaming has in recent weeks been hearing increasing chatter around a possible move by Vietnamese authorities to introduce...

Angel’s Yasushi Shigeta

Angel’s Yasushi Shigeta

by Ben Blaschke
Thu 31 Jul 2025 at 07:08

Yasushi Shigeta, Chairman and owner of one of the world’s largest gaming industry suppliers, Angel Group, sits down with Inside...

The Magic Number

The Magic Number

by David Bonnet
Thu 31 Jul 2025 at 06:41

In this in-depth deep dive into the evolution of the Asian gaming landscape, David Bonnet argues that many regional jurisdictions...

Rashid Suliman – A road well traveled

Rashid Suliman – A road well traveled

by Ben Blaschke
Thu 31 Jul 2025 at 02:45

Rashid Suliman, Vice President of Global Gaming Asia-Pacific for casino solutions provider TransAct Technologies, provides some insight into his unique...

Evolution Asia
Your browser does not support HTML5 video.
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
HKUST
NWR

Related Posts

Light & Wonder to pursue sole ASX listing, complete delisting from NASDAQ by end of November

Light & Wonder to pursue sole ASX listing, complete delisting from NASDAQ by end of November

by Ben Blaschke
Thu 7 Aug 2025 at 05:57

The Board of Directors of global gaming supplier Light & Wonder has approved a sole primary listing on the Australian Securities Exchange (ASX), with the company to delist from the US NASDAQ by the end of November. The decision to...

Payment technologies help Crane Co profits surge 377% in 2Q21

Crane NXT profit down as payments arm CPI reveals lower sales volumes in 2Q25

by Newsdesk
Thu 7 Aug 2025 at 05:45

Global currency and payments technology company Crane NXT reported a 9.1% year-on-year increase in net sales to US$404.4 million in 2Q25, although operating profit fell by 29.1% to US$47.9 million in part due to a challenging quarter for payments arm...

Light & Wonder reports lower revenue of US$809 million in 2Q25 on Asian market caution, lower costs boost profit

Light & Wonder reports lower revenue of US$809 million in 2Q25 on Asian market caution, lower costs boost profit

by Ben Blaschke
Thu 7 Aug 2025 at 05:17

Light & Wonder reported a slight 1% decrease in revenue to US$809 million in the three months to 30 June 2025, citing lower game sales due to the impact of macroeconomic uncertainty which led to more cautious purchasing behavior and...

The 2022 Asian Gaming Power 50

South Korea to trial visa-free entry for Chinese group tourists from 29 September

by Pierce Chan
Wed 6 Aug 2025 at 19:03

The South Korean government plans to trial a visa-free entry policy for Chinese group tourists from 29 September 2025 to 30 June 2026. According to a report by Yonhap News Agency, South Korean Prime Minister Kim Min-seok mentioned the plan...

Your browser does not support the video tag.


IAG

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 日本語

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • English
  • 日本語