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Japan’s MICE industry “only halfway there,” experts say

Makoto Katayama by Makoto Katayama
Thu 28 Feb 2019 at 05:17
Japan’s MICE industry “only halfway there,” experts say

Steve Dewire, GM of Grand Hyatt Tokyo, and Makoto Motonakano, President of Hotel Gajoen Tokyo

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Two leading Japanese hotel operators have described MICE as a tremendous opportunity for the nation’s economy, noting that the industry is “only halfway there” ahead of the development of Japan’s first IRs.

Speaking at the “Entertainment MICE for 40 Million Foreign Tourists” event held at Happo-en in Minato, Tokyo, panelists Steve Dewire, the GM of the Grand Hyatt Tokyo, and Makoto Motonakano, President of Hotel Gajoen Tokyo, described MICE as a signfiicant growth business.

“Hyatt is globally placing an emphasis on the MICE business and the Grand Hyatt Tokyo is pulling in 12% of revenue each year in this sector,” Dewire said.

“Japan is a beautiful and elegant country. It boasts reliability and safety. It also presents a great opportunity for the MICE industry. We’re still only halfway there.”

Motonakano added, “I would like to rely on our main weapon which is our event production that we have cultivated through traditional wedding business.

“From wedding business to MICE. we have a history of nine decades and we capitalize on the attraction of Japanese culture in our overseas promotions.”

Osaka’s IR Promotion Council recently declared MICE as the main feature of an Osaka IR.

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Makoto Katayama

Makoto Katayama

After completing both undergraduate and graduate studies at the University of Tokyo’s Faculty of Agriculture, majoring in veterinary medicine, Katayama spent 28 years as the horse racing specialist for the evening Nikkan Gendai. For the second half of that stint he has served as Predictions Managing Editor and Editor-in-Chief. He now develops the weekend horse racing predictions for Yuukan Fuji. He has 29 years’ experience in the casino industry and plays a mean game of blackjack, not to mention the occasional game of poker.

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