• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Friday 29 August 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

Higher intelligence

Oscar Guijarro by Oscar Guijarro
Tue 26 Feb 2019 at 10:42
Higher intelligence
9
SHARES
214
VIEWS
Print Friendly, PDF & Email

The potential future uses for artificial intelligence in the gaming and hospitality industries are countless, as Inside Asian Gaming explains.

Excuse me, I am an artificial intelligence.

That is not actually true, for the time being at least. I am just an ordinary human man writing this article, but pretty soon you may find yourself reading stories created by machines or being greeted by machines at integrated resorts and hotels all over the world as artificial intelligence (AI) gains a grip in the leisure and entertainment industry.

At the moment, those AIs working in the industry are mainly taking on activities behind the scenes. They mostly help security and management staff deal with tasks where electronic processors are more useful than neurons.

On gaming floors they are already being used to track irregular behavior at the tables, casting warning signs so such activity can be properly probed.

And of course, there is marketing.

“You can really tailor make the campaign that is most attractive for each particular segment,” said Stefan Renziehausen, Executive Director of Operations for SABA Hospitality Technology Solutions, a provider of AIs services to the industry.

“That is a big thing, especially for integrated resorts in Macau … how to attract people who have been here before to come again and how to develop new markets.”

Executive Director of Operations for SABA Hospitality Technology Solutions, Stefan Renziehausen.

While AI functions are currently focused on such “backend” areas of the industry, its use in tasks where interaction with humans is needed is still lagging behind. However, this situation is poised to change during the next few years as AIs grow ever closer to mimicking human behaviours.

In May last year, Google unveiled its Duplex technology at a conference of 7,000 attendees. Google Duplex is an AI that makes phone calls on your behalf to make reservations. It is still in its early stages of development, but during the event Duplex managed to make a phone reservation with a hair salon using an eerily accurate human style. The similarity to human behavior was so close that Google said Duplex would let its conversational counterparts know they were talking with an AI.

This kind of AI is known as a chatbot, and you can expect to interact with them in many areas of an integrated resort in future, such as when calling room service to book a restaurant, spa or any other amenity, or simply asking for an extra pillow.

Aside from streamlining these services, chatbots promise to overcome the language barrier, opening the IR market to international customers reluctant to travel because they are not confident enough to converse with the locals.

The perks of using this technology are potentially enormous, however, the most notable of all could be a decrease in employment pressure. For gaming enclaves with a limited labor offering like Macau or even future gaming hubs such as Japan, this could help solve a range of HR problems. The most extreme example of this right now is Alibaba Future Hotel in Hangzhou, China, where most services are provided by machines.

Nonetheless, Alexander Wessels, Executive Director of Accounts and Partnerships of SABA, is positive that AIs are here just to help humans make better decisions, not to replace them in the hospitality or gaming sectors.

“There’s always this emotional connection you have with the dealer,” he says. “That’s why there are so many dealers out there and that’s why they are trained how to be polite. But in terms of a robot you can actually never be sure.”

Thanks to AIs, the traditional look and feel approach of IRs is gradually being complemented by a new sound and feel approach. But, in the end, the success of artificial intelligences in the sector will depend on the whims of the customer.

RelatedPosts

Editorial – Flipping the script

Editorial – Flipping the script

Thu 28 Aug 2025 at 12:30
Asia market roundup

Asia market roundup

Thu 28 Aug 2025 at 12:26
Rewriting the rules

Rewriting the rules

Thu 28 Aug 2025 at 11:43
Test of character

Test of character

Thu 28 Aug 2025 at 11:28
Load More
Share4Share1
Oscar Guijarro

Oscar Guijarro

Oscar Guijarro is Deputy Editor of Inside Asian Gaming. He worked on communication in his motherland Spain until 2010, when a six-month stay in Shanghai turned into a full relocation to Macau some years later. His two-decade experience ranges subjects such as lifestyle, economy and technology from a multi-media approach.

Current Issue

Editorial – Flipping the script

Editorial – Flipping the script

by Ben Blaschke
Thu 28 Aug 2025 at 12:30

This month represents an important milestone for Inside Asian Gaming as we launch IAG EXPO – an expansion of the...

Asia market roundup

Asia market roundup

by Ben Blaschke
Thu 28 Aug 2025 at 12:26

Inside Asian Gaming takes a deep dive into the state of Asia-Pacific’s key gaming markets: who’s hot, who’s not and...

Rewriting the rules

Rewriting the rules

by Newsdesk
Thu 28 Aug 2025 at 11:43

IAG EXPO, taking place at Newport World Resorts from 8 to 10 September, is not your usual trade show. IAG...

Test of character

Test of character

by Newsdesk
Thu 28 Aug 2025 at 11:28

Since its establishment in 1989, Gaming Laboratories International (GLI) has developed into the world’s most trusted name when it comes...

Evolution Asia
Your browser does not support HTML5 video.
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
HKUST
NWR

Related Posts

Asia market roundup

Asia market roundup

by Ben Blaschke
Thu 28 Aug 2025 at 12:26

Inside Asian Gaming takes a deep dive into the state of Asia-Pacific’s key gaming markets: who’s hot, who’s not and where will the surprises come from in the near-term? The pandemic years are now a distant memory, and the Asia-Pacific...

Test of character

Test of character

by Newsdesk
Thu 28 Aug 2025 at 11:28

Since its establishment in 1989, Gaming Laboratories International (GLI) has developed into the world’s most trusted name when it comes to testing and certifying products for the gaming industry. Marina Wong, General Manager of GLI Asia Since the company was...

Curating Culture

Curating Culture

by Newsdesk
Thu 28 Aug 2025 at 11:04

Wynn welcomed Art Macao 2025 by launching the special exhibition “Hello China, Hello Macao – The Odyssey of Jingdezhen Porcelain: A Heritage Voyage from Macao to the World” – the first flagship project under cultural brand “Wynn Culture”. The “Art...

10 Years Ago – The 2015 Asian Gaming Power 50

10 Years Ago – The 2015 Asian Gaming Power 50

by Ben Blaschke
Thu 28 Aug 2025 at 10:57

In this regular feature in IAG to celebrate 20 years covering the Asian gaming and leisure industry, we look back at our cover story from exactly 10 years ago, “The Asian Gaming Power 50”, to rediscover what was making the...

Your browser does not support the video tag.


IAG

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 日本語

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • English
  • 日本語