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Kevin Clayton steps down as Galaxy Entertainment Group CMO

Ben Blaschke by Ben Blaschke
Tue 19 Feb 2019 at 18:54
Kevin Clayton steps down as Galaxy Entertainment Group CMO
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Galaxy Entertainment Group (GEG) Chief Marketing Officer Kevin Clayton has confirmed that he will depart the company this Thursday 21 February 2019.

His sudden exit brings to an end his seven-year tenure with GEG over two stints, having originally served as Principal – Strategic Marketing between 2007 and 2009 before returning to take on his current role as CMO in 2014.

Clayton’s departure was first revealed via an internal company announcement this week, with Clayton confirming to Inside Asian Gaming his intention to explore new opportunities.

“I’m leaving GEG after an incredibly enjoyable seven years with a great company,” he said. “I have loved my time at GEG but I’m now looking for a fresh challenge and the time is also right for GEG.

“I am really proud of what has been achieved during my second stint with Galaxy which includes successful Galaxy Phase II and Broadway Macau launches, significant expansion of the Galaxy Privilege Club, a much larger and stronger brand footprint in China, establishing new service standards for premium customers, Galaxy Macau becoming the #1 integrated resort in the World by revenue and StarWorld also enter the top 10 gaming destinations in the world by revenue.

“Over the next few months there will be some quality time with the family and some travel.”

GEG also confirmed that Clayton would depart due to “personal reasons”.

Buddy Lam, SVP of Public Relations, added, “Mr Clayton led a centralized Marketing Services team that supported yet another major milestone in the company’s history – the successful opening of Galaxy Macau Phase 2 and Broadway Macau.

“Through various marketing initiatives, programs and campaigns, Kevin’s active partnerships with business unit leaders over the years have helped to drive customer acquisition and revenue and further strengthened GEG’s ‘World Class, Asian Heart’ brand in the market.”

 

 

 

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Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

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