• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Tuesday 12 August 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

IGT confident its Macau slots trials will lead to greater market share

Ben Blaschke by Ben Blaschke
Thu 7 Feb 2019 at 06:29
IGT confident its Macau slots trials will lead to greater market share
17
SHARES
299
VIEWS
Print Friendly, PDF & Email

IGT’s Managing Director Asia-Pacific, Andrew Hely, says he is confident the company can earn the trust of Macau’s operators during a current trial period being conducted on some of its newest slot machine titles as it looks to boost its market share in Asia’s casino hub.

Already renowned as a leader in the systems segment throughout the region, IGT has made no secret in recent years of its plans to become the third major player in Macau’s highly lucrative slots market alongside Aristocrat and Scientific Games via a restructuring of its Asia-Pacific team and development of a broad new range of standalone and linked progressive titles.

Those titles are now being trialled by a number of Macau operators with Hely telling Inside Asian Gaming at ICE London this week that the early signs have been encouraging.

“We’re pleased with what we’re seeing so far,” Hely explained.

“We’re still in that evolving part of the process at the moment where we’ve got the products that we think can perform in the marketplace and now we’ve got to prove ourselves in the trials.

“We’ve got the good will of the operators – the market sentiment is positive towards us – but like everyone else we’ve got to prove ourselves through a trial of 90 days to get the operator’s confidence to purchase some products and engineer some repeat business as well. We’re coming off a base that is under-represented in our opinion but we think there is capacity there for a lot more from an IGT standpoint. It’s just a matter of earning our way further onto those floors.”

Hely noted that IGT’s Australia-New Zealand (ANZ) business had undergone a similar rejuvenation that resulted in a 26% jump in volume in 2018, with the company now turning its attention to Macau and the rest of Asia to follow suit in 2019.

“We knew Asia would probably be lagging by 12 to 18 months in terms of how we collected our efforts from a regional point of view,” he said. “2018 was the year of investment and recalibration, 2019 has to be the year we deliver our results for Asia. We think we’ve got the products to do that.

“We still regard ourselves as arguably the leader in systems in Asia. We have a good product and a standing reputation as far as that is concerned.

“We just need to get the consistency with games now moving forward and I think that will start to come as we come out the other side of those trials.”

 

 

RelatedPosts

Ten Years Ago – Political designs

GEG revenue up 10% to US$1.53 billion in 2Q25 as concerts deliver all-time single day footfall record at Galaxy Macau

Tue 12 Aug 2025 at 15:00
Macau GGR hits MOP$19.8 billion in August, up 6% month-on-month

JP Morgan raises Macau GGR forecast again on recent surge in demand

Tue 12 Aug 2025 at 13:25
Galaxy unveils Capella at Galaxy Macau as newest hotel brand, to open mid-2025

Capella at Galaxy Macau officially soft launches for Galaxy’s “most distinguished VIPs”

Tue 12 Aug 2025 at 05:54
Wynn announces pricing of senior notes, expects to raise almost US$850 million

Wynn Macau considering senior notes offering for professional investors

Tue 12 Aug 2025 at 05:52
Load More
Tags: IGTMacauslot machines
Share10Share1
Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

Current Issue

Editorial – Better late than never

Editorial – Better late than never

by Ben Blaschke
Thu 31 Jul 2025 at 07:13

Inside Asian Gaming has in recent weeks been hearing increasing chatter around a possible move by Vietnamese authorities to introduce...

Angel’s Yasushi Shigeta

Angel’s Yasushi Shigeta

by Ben Blaschke
Thu 31 Jul 2025 at 07:08

Yasushi Shigeta, Chairman and owner of one of the world’s largest gaming industry suppliers, Angel Group, sits down with Inside...

The Magic Number

The Magic Number

by David Bonnet
Thu 31 Jul 2025 at 06:41

In this in-depth deep dive into the evolution of the Asian gaming landscape, David Bonnet argues that many regional jurisdictions...

Rashid Suliman – A road well traveled

Rashid Suliman – A road well traveled

by Ben Blaschke
Thu 31 Jul 2025 at 02:45

Rashid Suliman, Vice President of Global Gaming Asia-Pacific for casino solutions provider TransAct Technologies, provides some insight into his unique...

Evolution Asia
Your browser does not support HTML5 video.
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
HKUST
NWR

Related Posts

Ten Years Ago – Political designs

GEG revenue up 10% to US$1.53 billion in 2Q25 as concerts deliver all-time single day footfall record at Galaxy Macau

by Ben Blaschke
Tue 12 Aug 2025 at 15:00

Galaxy Entertainment Group chairman Francis Lui has credited the company’s high-profile events calendar for driving a notable improvement in both revenues and Macau market share for the first six months of 2025, including an all-time daily record for foot traffic...

Star celebrates long-awaited opening of AU$3.6 billion Queen’s Wharf Brisbane development

Star Entertainment Group enters into binding agreement with Hong Kong partners to offload its 50% stake in Brisbane Queen’s Wharf Brisbane

by Ben Blaschke
Tue 12 Aug 2025 at 13:57

Less than two weeks after an initial agreement collapsed, Australia’s Star Entertainment Group has confirmed it will offload its 50% stake in Queen’s Wharf Brisbane after entering into binding long-form documentation with its Hong Kong partners. In an ASX filing,...

Macau GGR hits MOP$19.8 billion in August, up 6% month-on-month

JP Morgan raises Macau GGR forecast again on recent surge in demand

by Ben Blaschke
Tue 12 Aug 2025 at 13:25

Investment Bank JP Morgan has for the third time in as many months upgraded its Macau GGR forecast for the remainder of the year, now projecting gaming revenues to rise by 13% year-on-year in 2H25 – improved from 4% during...

Travellers Group set to take majority equity position in development of Manila’s LETX hotel and casino to pave completion roadmap, planned to become operator upon launch 

Travellers Group set to take majority equity position in development of Manila’s LETX hotel and casino to pave completion roadmap, planned to become operator upon launch 

by Andrew W Scott and Ben Blaschke
Tue 12 Aug 2025 at 09:59

Inside Asian Gaming has learned that the owner and operator of Philippines integrated resort Newport World Resorts, Travellers International Hotel Group, Inc. – through one of its subsidiaries – is set to soon take a majority equity position in the...

Your browser does not support the video tag.


IAG

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 日本語

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • English
  • 日本語