MGM Resorts International has announced a new multi-year partnership that will see it become the official gaming partner of the NBA and WNBA.
The partnership, which will open the door for extensive collaboration between the two brands, is the NBA’s first with a sports betting operator in the US and the first of its kind between MGM Resorts and a major professional sports league.
As part of the partnership, MGM Resorts will use official NBA and WNBA data and branding on a non-exclusive basis across MGM Resorts’ land-based and digital sports betting offerings throughout the United States.
“As the landscape for sports betting in the US continues to evolve at a rapid pace, MGM Resorts is a proven gaming leader for us to work with on this groundbreaking partnership,” said NBA Commissioner Adam Silver. “Our collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, real-time NBA and WNBA data, and our collective efforts to maintain and enhance the integrity of our games.”
MGM Chairman and CEO Jim Murren said, “The NBA has always been an innovator at the forefront of sports evolution and MGM Resorts is thrilled to partner with the league to revolutionize sports betting in the United States.
“Integrating the NBA’s assets and having official NBA data showcased across the MGM Resorts platforms will provide us with a distinct advantage and instill more confidence in knowing that our data is directly from the NBA.”
In a joint announcement, MGM and the NBA said they will also partner on best-in-class practices to protect the integrity of NBA and WNBA games, including anonymized real-time data sharing.
The companies will work together to create a series of integrations across NBA platforms, including a special digital content series.
MGM Resorts will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms. Additionally, the NBA will be promoted across MGM Resorts’ sports betting platforms.
The sports betting partnership is the NBA and WNBA’s latest collaboration with MGM Resorts. In 2017, MGM Resorts purchased the WNBA’s Las Vegas Aces after receiving unanimous approval from the WNBA and NBA Board of Governors. The Aces are Las Vegas’ first professional basketball team and play their home games at MGM Resorts’ Mandalay Bay Events Center.
Additionally, MGM Resorts has been the title partner of the MGM Resorts NBA Summer League the last two years.
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