Online casino and sportsbook W88 has been named an Official Betting Partner of Leicester City Football Club for the next two seasons.
Under the terms of the agreement, W88 will be able to leverage Leicester City’s global brand in its marketing activities, develop unique content with the club’s players and benefit from brand exposure on pitch-side LED advertising. The deal was brokered by leading sports marketing agency Lagardère Sports.
“We are very proud to partner with Leicester City Football Club, who have experienced incredible worldwide growth since winning the Premier League in 2015/16,” said a W88 spokesperson. “We are confident that our partnership with Leicester City will allow us to bring football fans and customers in Asia closer to the club and we look forward to engaging with them to build lasting relationships.”
Anthea Chee, Vice President, Sales, Corporate Partnerships – Asia at Lagardère Sports, added “This partnership gives both businesses a powerful platform to not only connect with new and existing audiences, but also build meaningful activations to improve fan experiences. We look forward to seeing the positive long-term impact this will create for both brands.”
The Leicester City deal comes just a fortnight after W88 signed a two-year sponsorship deal with newly promoted EPL club Wolverhampton Wanderers FC that will see the brand featured on the football club’s shirts from next season.
W88 boasts a strong presence in Asia and offers a wide array of products from sports betting to live dealer casino, poker and slots available in multiple formats and languages across different devices.
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