• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Saturday 31 May 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
No Result
View All Result

AGTech wins Hebei Provincial Sports Lottery bid

Newsdesk by Newsdesk
Thu 28 Jun 2018 at 06:55
AGTech wins Hebei Provincial Sports Lottery bid
Print Friendly, PDF & Email

AGTech Holdings Limited has won an open bidding from Hebei Provincial Sports Lottery Administration Center to jointly launch a marketing and promotional campaign for Big Lotto. The winning bidding marks a second partnership with a provincial lottery center following a recent agreement with Jilin Provincial Sports Lottery Administration Center.

In August 2018, AGTech will partner with Hebei Provincial Sports Lottery Administration Center to launch an innovative lottery marketing and promotional campaign to enhance the brand awareness of China Sports Lottery, expand its customer base and increase the volume of lottery sales.

Leveraging the vast user base of Alipay, AGTech will engage participants through simple but fun activities.

According to a company press release, customers in Hebei who click on the entrance of lottery channel in the Alipay app can access the activity page, making the participation of the campaign just “one click away”. Winners will be awarded coupons of Hebei Big Lotto, all of which are redeemable at the sports lottery sales outlets across Hebei Province.

The campaign will enhance users’ engagement by integrating Alibaba’s powerful e-commerce resources, providing customers with additional attractive coupons and discounts from merchants such as Tmall, Youku, Taobao Waimai, Fliggy and other third party merchants.

In all, it is expected the campaign will help sports lottery sales outlets transform the way they connect with their customers, and more importantly convert online participants to offline sales outlets, and attract more new customers.

John Sun, Chairman and Chief Executive Officer of AGTech, said, “Following the successful partnership with National China Sports Lottery in March and the ongoing Jilin Provincial Sports Lottery Administration Center campaign in June and July, we are excited to collaborate with another provincial lottery center – Hebei Provincial Sports Lottery Administration Center – to launch a marketing campaign which integrates various online and offline resources to enhance users’ experience across multiple channels.

“Backed by AGTech’s longstanding experience and deep expertise in the lottery industry, as well as the vast portfolio of resources of Alibaba Group and Ant Financial Group, we are confident that this campaign will help enhance the brand awareness of China Sports Lottery and the popularity of its sports lottery products.”

RelatedPosts

Thai committee to submit report on legalized casinos in May

Thai tourism sector worried Beijing may restrict Chinese visitation if casinos legalized

Wed 26 Mar 2025 at 16:59
South Korea drops quarantine requirement for unvaccinated arrivals

South Korea to introduce visa exemption for tour groups from China

Sun 23 Mar 2025 at 18:34
China says Myanmar scam parks have been largely eliminated

China says Myanmar scam parks have been largely eliminated

Sat 8 Mar 2025 at 08:44
Macau quarantines all travelers arriving from specific areas in Shanghai and Tianjin

China expects GDP to grow by 5% this year

Thu 6 Mar 2025 at 05:57
Load More
Tags: AGTechBig LottoChinaChina sports lotteryJilin
Share2Share
Newsdesk

Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

Current Issue

Editorial – Foreigner-only casinos: Seize the day

Editorial – Foreigner-only casinos: Seize the day

by Ben Blaschke
Thu 29 May 2025 at 13:38

I was recently asked by someone working at a foreigner-only casino for my thoughts on the outlook for the Asian...

On the brink

On the brink

by Pierce Chan
Thu 29 May 2025 at 13:27

The transition period for Macau’s 11 satellite casinos is set to expire at the end of this year, after which...

A moral defense of gambling

A moral defense of gambling

by Andrew Russell
Wed 28 May 2025 at 18:19

Economist Andrew Russell explores the differences between community benefit and in-principle arguments for the existence of a legal gambling industry...

Face to face

Face to face

by Ben Blaschke
Wed 28 May 2025 at 18:08

Konami caught the eye at the recent G2E Asia show in Macau with its SYNK Vision Tables, which utilize facial...

Evolution Asia
Aristocrat
GLI
Mindslot
Mindslot
Solaire
Hann
Tecnet
Nustar
Jumbo

Related Posts

SABA Sports to exhibit at SBC Summit 2025 in Lisbon

SABA Sports to exhibit at SBC Summit 2025 in Lisbon

by Newsdesk
Tue 27 May 2025 at 11:35

CLIENT PROMOTION SABA Sports has announced its participation in SBC Summit 2025, scheduled to take place from 16 to 18 September at the Feira Internacional de Lisboa in Portugal. The company is inviting all attendees to visit at Stand C190,...

10 years ago – Putting Cambodia on the map

10 years ago – Putting Cambodia on the map

by Ben Blaschke
Tue 29 Apr 2025 at 10:10

In this regular feature in IAG to celebrate 20 years covering the Asian gaming and leisure industry, we look back at our cover story from exactly 10 years ago, “Putting Cambodia on the map”, to rediscover what was making the...

Manny Pacquiao: the journey from king of the boxing ring to building the MPBL basketball empire

Manny Pacquiao: the journey from king of the boxing ring to building the MPBL basketball empire

by Newsdesk
Thu 24 Apr 2025 at 14:06

CLIENT PROMOTION Manny Pacquiao has had a phenomenal career in boxing, becoming a world champion in eight different weight classes and earning an induction into the International Boxing Hall of Fame. Even though the man known as PacMan no longer...

1xBet becomes Global Betting Partner of the Billie Jean King Cup by Gainbridge

1xBet becomes Global Betting Partner of the Billie Jean King Cup by Gainbridge

by Newsdesk
Wed 16 Apr 2025 at 10:18

CLIENT PROMOTION Global bookmaker 1xBet has entered into an exclusive partnership agreement with the Billie Jean King Cup by Gainbridge – the premier year-long international team competition in women’s tennis. Described as the women’s World Cup of Tennis, the Billie...



IAG

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • English