The world’s largest Daily Fantasy Sports (DFS) platform, DraftKings, has officially launched operations in Australia.
The DFS giant went live and began accepting its first Australian-based customers on Sunday, allowing players to take part in competitions against those from other regulated markets in which DraftKings operates including the United States and parts of Europe.
“DraftKings’ DFS product takes sports fans’ game experience to another level, keeping them more engaged with their favorite athletes, teams and codes,” said DraftKings Chief International Officer, Jeffrey Haas.
“Australia is home to some of the most passionate sports fans in the world and that’s a key reason why DraftKings decided to open there. We’re confident Australians will enjoy the exciting and innovative competition formats we have available across 10 international sports, and their ability to compete against other people, both local and international.”
DraftKings’ Australian expansion marks the eighth country where DraftKings is available to consumers. The company said it expects its football product to prove popular given Australia’s qualification for the FIFA World Cup 2018.
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