G2E Asia has announced several digital offerings that it says will significantly enhance attendee engagement at this year’s show.
They include a new addition to the show in 2018 called Match Me, with G2E Asia describes as a smart and interactive business matching program.
“Its straightforward and convenient process, together with the handy Mobile Match app and on-site Match Me booth, facilitates attendees’ meeting planning with hand-picked audiences based on their needs,” organizers said in a press release.
Product Hot Hits will return in 2018 after a successful 2017 debut to present real-time rankings of the most popular products and services showcased by G2E Asia exhibitors. Via the G2E Asia Mobile App, visitors can scan the QR code of exhibitors or new products of interest with an option to place their “Like” or “Favorite” votes. Hot Hit boards – installed in high-traffic areas around the show floor – then provide a live ranking of the top ten most scanned and “Liked-by-visitor” new products, while a “Heat Index” provides a live monitoring of event-wide app performance.
G2E Asia’s leading-edge Interactive 3D Floor Plan helps visitors and buyers to easily locate their targeted exhibiting companies among 220 exhibitors and 37,000 square meters of exhibition space. The 3D floor plans, or Way Finders, can be viewed at various eye-catching kiosk locations throughout the show floor. Their innovative search and navigation function deliver full access to all exhibiting company profiles and details, including booth locations.
G2E Asia Mobile App provides G2E Asia participants unprecedented event leverage with networking access to exhibitor profiles, conference program and speaker details, new product previews, special event updates and interactive floor plan. Added capabilities of personalized company and product profiles, internal messaging, personal itinerary and meeting requests further enhance users’ digital experience with time-saving access to the information they need to smoothly navigate the event.
Lead Generation (Lead Gen) Scanner, the app’s newest feature function, provides users with a deeper comprehensive digital visiting experience. Its two-way interactive function via QR code scan feature, allows exhibitors instant scan-save-and-review access to visitors’ badges; and for visitors, immediate views of exhibitor company profiles and products. Its convenient real-time access to relevant show data leads to greater overall efficiency and ROI for both sides, G2E Asia said.
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