Sudhir H Kalé, PhD, is the founder and CEO of GamePlan Consultants, a business that offers boutique high level consultancy to gaming establishments all over the world. Currently, he is also Honorary Professor of Marketing at Bond University in Australia. Sudhir has published over 100 papers on gaming in scholarly journals and trade publications.
Until June 2015 Sudhir was a full-time advisor to Sands China Limited, the largest gaming company in the world. At Sands China, he was in charge of creating an optimal customer experience for guests across six hotels, five casinos and billions in retail sales.
Sudhir is widely regarded as an expert in various aspects of gaming management such as customer relationship management (CRM), customer loyalty, customer experience, market segmentation and positioning and customer lifetime value (LTV). A frequent contributor to leading gaming publications, he has worked tirelessly to further the continuing education of gaming executives.
Sudhir’s gaming client list includes diverse casino companies such as Marina Bay Sands, Galaxy Macau, Starworld Hotel and Casino, Mohegan Sun, The Olympic Entertainment Group, Sun International, Casinos Austria, Mocha Slots, IGT, Wynn Macau and Crown Casino. He has been a regular speaker at the Global Gaming Expo (Las Vegas and Macau), Gaming, Racing and Wagering Australasia, and at the University of Nevada (Reno) Executive Development Program for senior gaming executives.
Sudhir has a Bachelor’s Degree in Chemistry from University of Poona, a Masters in Management from University of Bombay, an MS in International Business, and a PhD in Marketing from the University of Illinois at Urbana-Champaign. An eloquent, intriguing, and sometimes provocative speaker, Professor Kalé’s views on a wide range of issues have been quoted by media the world over.
