Asian-based games distributor QTech Games has unveiled a new recommendation engine which utilizes similar technology to digital-content giants Amazon, Netflix and Spotify.
QT Play is the first cross-provider recommendation mobile app tailor-made for the gaming industry, running off technology that allows QTech players to choose any game from any provider and switch between them at their convenience, the company said.
Users will also be recommended games better aligned with their personal favorites in order to enhance the overall experience. These recommendations will be based on similarity of profile, content and playability and perfectly capture individual user taste.
QTech Games CEO Jonas Alm said the app was a game-changer for the industry and would help its partners rise above the crowd at a time when the Asian mobile market is growing quickly.
“Mobile growth in Asian gaming is outstripping even our wildest expectations, so it’s sometimes easy for both players and operators to feel overwhelmed by the scale of choice and competition among countless game releases,” he said.
“QT Play is the weapon operators need in their armoury for players to quickly access and refine the games they love, simultaneously benefitting from the like-minded suggestions made by its intuitive code.
“Spotify revolutionised the music industry in this domain and we have similar hopes for QT Play. Its automated-curation solution ensures that players always find their favorite games, without ever missing out on an appropriate new release.”
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