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Betsoft games to be launched on new website targeting Danish women

Ben Blaschke by Ben Blaschke
Thu 25 Jan 2018 at 11:06
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Betsoft Gaming have announced that Spillehallen.dk will be launching Betsoft games across Bingohygge.dk. This exciting new site will focus on the Danish market, primarily targeting Danish women between ages of 30 and 65.

Bingohygge.dk will be offering Betsoft’s full suite of gaming software to their players, including Slots3, ToGo mobile and Classic Slots.

“It is brilliant to target Bingohygge.dk toward a female audience,” said Aaron Axisa, Account Manager at Betsoft Gaming. “Women are the fastest growing player demographic in our business, and we are sure that building a site customized to that group will be a resounding success. We know Spillehallen.dk has the experience and dedication to create a superior experience for these players.”

“Spillehallen.dk is a well-known company in Denmark both for our online casino site Spillehallen.dk and for producing the original Danish slots both for the online and offline market,” said Erik Boye Hansen, CEO of Spillehallen.dk ApS. “We are now forming partnerships with different media companies, where we offer white labels for the Danish online casino market. The first partner is Vores Medier and we are very excited about launching www.bingohygge.dk with them.”

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Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

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