Scientific Games Corporation has announced a substantial new deal to supply a range of casino systems solutions, table products, games and platforms to Baha Mar in The Bahamas for its 100,000 square foot casino.
The US$3.5 billion property was saved from the scrapheap by Macau casino investor Chow Tai Fook Enterprises (CTFE) last year and held its long-awaited soft opening on 21 April.
The deal will see Scientific Games powers Baha Mar’s high-speed, networked casino floor with its ACSC, CMS/SMS, TableView and Bally Business Intelligence slot monitoring, table management, player tracking, marketing, analytics and casino accounting solutions.
Each of Baha Mar’s 1,140 slot machines will be connected to Scientific Games’ iVIEW network to provide patron self-service, marketing messages and bonusing solutions through iVIEW Display Manager’s on-device messaging technology.
Baha Mar will utilize Scientific Games’ iVIEW4 technology which combines all the features of the original iVIEW with web-based content management, enabling operators to easily and quickly change marketing content and publish videos or animations themselves, making the content immediately available to the player through the gaming machine, a kiosk or mobile device.
Scientific Games CEO Kevin Sheehan said, “Our agreement with Baha Mar Casino truly showcases our ability to provide a floorwide gaming experience across an entire casino enterprise. Baha Mar is leveraging a variety of Scientific Games’ transformational solutions to drive operating efficiencies and offer the best of entertainment to its players – and we are thrilled to be a major technology partner to this long-awaited and spectacular new destination in The Bahamas.”
The deal also includes the Servizio intelligent, rule-driven mobile service applications which will Baha Mar’s floor staff deliver exceptional guest service by providing messages to team members on their mobile devices that enable them to immediately respond to needs such as jackpot processing, player registration, host functions, slot maintenance and more.
Baha Mar opened last month with a range of Scientific Games’ slots titles, table games and shuffling machines.
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