Online betting brand Bodog, who recently announced their entry into the LatAm region have wasted no time in starting their marketing drive – first up, American Football team The Corinthians Steamrollers! The Steamrollers are directly associated with Brazil’s powerhouse soccer club Sport Club Corinthians Paulista.
Bodog brand’s PR Director, Ed Pownall said, “I’m not going to pretend we knew much about the Steamrollers when we launched in the region but the Corinthian brand and the American Football angle seemed like a good fit for us.”
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