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500.com Inks Deal with Wal-Mart in China

by Newsdesk

Fri 11 Apr 2014 at 00:14

New York-listed Chinese sports lottery operator 500.com has concluded a strategic partnership with online food and beverage retailer Yhd.com, a Chinese subsidiary of Wal-Mart Group.

The agreement will enable 500.com (NYSE: WBAI) to market its sports lottery games to Yhd’s 60 million registered online and mobile customers ahead of the FIFA World Cup in June.

500.com said it would provide its technology and experience in managing online lottery products to help Yhd.com to optimize its lottery sales service and promote user registrations and sales through various marketing campaigns.

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