Slot giant Aristocrat has launched its first social gaming app for Facebook, and the first game on the platform, Heart of Vegas, has already reached 500,000 installations.
Craig Billings, managing director for Strategy and Business Development, said the company is “absolutely thrilled” with the response.
The launch follows Aristocrat’s 2012 acquisition of Product Madness, a leading developer of casino-style games in the free-play online space.
“Social gaming is an important pillar in Aristocrat’s online strategy, so it’s very exciting to see our first game with the Product Madness team achieve such success,” Mr Billings said.
Heart of Vegas was crafted by Product Madness to combine free-to-play versions of several of Aristocrat’s slots with various rewards, bonuses and access to personalized promotions. The company said more branded content will be released at “regular intervals”.
“Our vision was to combine Aristocrat’s popular game library with our powerful social technologies and expertise,” Product Madness co-founders Lior Shiff and Jose Brotons said. “That vision is already coming to fruition, and we expect even better results in the near future.”
