Europe-based online gaming giant 888 has entered into an agreement with Facebook to launch real-money gambling—bingo initially, to be followed by casino-style games and poker—on the world’s most popular social network.
The games will be provided through Facebook’s UK platform.
888’s ‘freemium’ Bingo Island product, already available on Facebook for free play, will be the company’s first offering upgraded to real-money play.
“Our Facebook freemium offerings have found a significant audience, and we are very excited by the opportunity that real-money gaming on Facebook provides,” said Chief Operating Officer Itai Frieberger. “We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real money and social gaming.”
Julien Codorniou, head of Games Partnerships for Facebook in Europe, lauded 888 for its “strong reputation on both the quality and safety of their games”.
