• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Friday 9 May 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
No Result
View All Result
IAG
No Result
View All Result

Striking the Right Note

Newsdesk by Newsdesk
Tue 20 Nov 2012 at 03:31

SC Advance

1
SHARES
26
VIEWS
Print Friendly, PDF & Email

For MEI it’s all about value and performance, and with SC Advance and EASITRAX, both were in ample supply at G2E

Crinkled and tattered dollar bills aren’t the usual slick promotional tools you find at the Global Gaming Expo. But they proved quite effective for MEI, which employed them with impressive results to highlight some products that definitely raise the bar for cash management performance and efficiency.

The banknotes underscored the importance on the casino floor of bill acceptors that can quickly and consistently process the most badly used bills—“street grade,” as these are known—and how critical that is both in terms of keeping players happy and eliminating down time at the gaming machine.

“We want people to make educated decisions and think through the impact of street-grade currency and what it actually means to your profitability,” says MEI Marketing Director Andy Reichlin. “I think people value their peripherals more than they ever have. They recognize the correlation between happy customers and profitability.”

At last month’s 2012 Global Gaming Expo in Las Vegas, MEI showcased the advantages of its new SC Advance bill acceptor, the next-generation follow-up to the company’s stalwart CASHFLOW SC. The company is moving to the SC Advance because of the increased value it offers to casino customers.  As Mr Reichlin notes, “We introduced CASHFLOW in 2002, and it’s time; it’s been 10 years. There was some new technology that we wanted to introduce, especially in regard to the recognition system and how we do security.”

Not only is SC Advance designed to deliver what MEI hails as the industry’s best first-time acceptance rate for valid streetgrade notes, it’s packed with an array of valuable features besides:

• an improved recognition system, providing enhanced security;

• faster bill-to-bill speed, improving transaction times;

• expanded memory, allowing more currencies and denominations to be recognized;

• comprehensive bar code recognition, improving the processing of coupons and the acceptance of multi-width currencies;

• USB 2.0 upgrade, speeding up communications with the host machine and potentially expanding functionality;

• a second bar code to allow ticket acceptance in markets like Macau and the Philippines.

MEI took on the development of SC Advance carefully, Mr Reichlin says, reaching out to customers to let them know what the company was working on and asking for their input. Their advice, he says, was “don’t screw it up” and stay true to the core elements— security, speed, acceptance and cost of operation—that have made CASHFLOW work so well. That’s why SC Advance fits the same footprint as CASHFLOW SC, and all of the functionality developed for CASHFLOW SC has been incorporated into it. Moreover, it is completely backwards-compatible with CASHFLOW SC. The company also has assured its customers that it is committed to fully supporting CASHFLOW for the next seven years.

“The intent is that your fleet of CASHFLOW units will work with SC Advance,” Mr Reichlin says, “so the previous investments you’ve made with MEI will still provide a fantastic return on your investment.”

Combined with MEI’s EASITRAX Soft Count, which expands the reach of note acceptors from the slot floor to the count room, SC Advance provides a comprehensive cash management solution.

EASITRAX gathers data from multiple note acceptors and funnels that information into a secure, remote data base that can be accessed to track revenues and analyze slot performance. RFID technology connects slot machine asset numbers to a specific cash box to help eliminate “hot boxes” and increase operational efficiencies.

MEI has created a Web site (www. easitraxsoftcount.com) to offer more insight about EASITRAX. The site includes a savings calculator, which lets potential buyers estimate their return on their purchase. “Typically, we’re seeing less than a year payback,” Mr Reichlin says. MEI also offers what it calls “value-added trials” to allow customers to compare the performance of its products against those of its competitors.

MEI says it is close to exceeding 85,000 games globally using EASITRAX. Recently, the company got its first European installation at the new Hippodrome casino in London. It was a significant achievement. As Mr Reichlin notes, “We’ve had a lot of success in the US and Asia but never had an install in Europe.”

He says MEI expects to start shipping initial orders of SC Advance this month.

RelatedPosts

Natural Fit

Thu 11 Dec 2014 at 02:30

Validation for the World

Wed 17 Sep 2014 at 07:47

Impact Driven

Tue 5 Jun 2012 at 07:57

Noted Success

Wed 1 Jun 2011 at 07:35
Load More
Tags: MEI
ShareShare
Newsdesk

Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

Current Issue

Editorial – Knife’s edge

Editorial – Knife’s edge

by Andrew W Scott and Ben Blaschke
Tue 29 Apr 2025 at 15:14

Thailand’s Entertainment Complex journey is at a critical point, with the success or failure of the initiative to be determined...

The changing face of Macau

The changing face of Macau

by Ben Blaschke
Tue 29 Apr 2025 at 15:09

Inside Asian Gaming takes a deep dive into the new, post-COVID Macau where a revenue environment that seems to be...

Born again

Born again

by Pierce Chan
Tue 29 Apr 2025 at 14:47

Premiering in September 2010 at City of Dreams, The House of Dancing Water was a visionary creation by artistic maestro...

Richard Howarth – Testing the limits

Richard Howarth – Testing the limits

by Ben Blaschke
Tue 29 Apr 2025 at 13:17

Richard Howarth, Chief Business Officer APAC for global testing laboratory GLI, discusses his career journey and his passion for fast-paced...

Evolution Asia
Aristocrat
GLI
Mindslot
Solaire
Hann
Tecnet
Nustar
Jumbo

Related Posts

Solutions Showcase: Angel – Tech Minded

Solutions Showcase: Angel – Tech Minded

by Newsdesk
Tue 29 Apr 2025 at 11:13

A raft of new technological enhancements to its revolutionary table and chip products will feature at Angel’s booth at G2E Asia. Angel will this year showcase its innovative and latest hybrid technology (AI and RFID) with the upcoming Angel Products...

Solutions Showcase: Aristocrat – Marching to Mars

Solutions Showcase: Aristocrat – Marching to Mars

by Newsdesk
Tue 29 Apr 2025 at 11:12

Aristocrat Gaming will showcase a handful of products for the first time at an Asian tradeshow when G2E Asia returns in May. Aristocrat Gaming will introduce several company firsts at G2E Asia, including the Asian tradeshow debut of the MarsX...

Solutions Showcase: Everi – Neigborhood watch

Solutions Showcase: Everi – Neigborhood watch

by Newsdesk
Tue 29 Apr 2025 at 11:11

Everi’s “Digital Neighborhood” fully-integrated suite of financial access, loyalty, mobile and RegTech solutions will form the core of its offering at G2E Asia. Everi’s core focus from a Financial Technology perspective remains on player engagement and assisting casino customers to...

Solutions Showcase: IGT – Progressive thinking

Solutions Showcase: IGT – Progressive thinking

by Newsdesk
Tue 29 Apr 2025 at 11:10

IGT will showcase a complete solution of gaming products at G2E Asia, highlighted by its latest multi-level progressives. At G2E Asia 2025 in Macau, global gaming company IGT will showcase the latest in its regionally attuned portfolio of gaming solutions...



IAG

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • English