PRESS RELEASE
LAS VEGAS — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, mobile and interactive solutions, and networked systems for the global gaming industry, today announced a new business division – Bally Interactive.
The new Bally Interactive division will encompass the Company’s mobile, Internet, and social initiatives, complementing its traditional games and systems business lines.
Through Bally Interactive, the Company will offer casino operators the ability to augment their land-based casino gaming with mobile and online play-for-free and wager-based games.
Bally Interactive will be demonstrated at the Global Gaming Expo (G2E) this week in Bally’s exhibit #1127 at the Sands Expo and Convention Center on the Las Vegas Strip. At the show, Bally will exhibit its complete cross-platform solution for today’s casinos, including land-based, mobile, online, and systems-based games.
Over the next year, Bally will integrate its mobile and Internet solutions with its core casino patron, slot-management, and business-intelligence systems to give gaming operators a “single view of the player” and enable casinos to deliver a powerful experience to their patrons whether they are on the casino floor, at home, or on the move.
“This is a very exciting step in the evolution of Bally Technologies,” said Richard M. Haddrill, the Company’s Chief Executive Officer. “As gaming expands outside the casino floor, our technologies will enable casino operators to reach their patrons wherever they are, bringing the casino to the players, and bringing players back to the casino.”
Haddrill added that Bally is especially excited about integrating its new mobile and Internet solutions with its industry-leading core systems. “This integration will enable our customers – the casino operator – to stay connected to player trends and behavior, as well as give their patrons access to player’s club accounts when they are at home or on the go.”
For more information about Bally’s G2E showcase, please visit the Company’s G2E microsite.
Bally
