PRESS RELEASE
MACAU S. A. R., China – ATRONIC is presenting a powerful combination of games,
products, and systems solutions at G2E Asia, taking place at the Venetian Macao
from June 7 to 9, 2011.
The ATRONIC sales team will be represented by delegates from Europe, as well as local
manager Lai Fatt Chang. The team will be showing products at Booth #223, hosted by its
Asian distributor, RGB Sdn Bhd.
At the show, visitors will experience the value and innovation in ATRONIC’s brand new
OXYGEN™ cabinet, as well as its comprehensive library of standalone line games, roulette,
and keno games.
The ATRONIC Systems Division is presenting CRYSTAL.net™, the industry’s most powerful
and robust EGM (Electronic Gaming Machine) floor network system with a touch screen
player interface on each machine. The show also features the launch of FloorMaster™ and
myGuest™ applications for smartphones and touch screen devices that allow users to view
and instantly respond to real-time information on the floor.
“ATRONIC’s continued presence in Asia over more than a decade has shown that we are
committed to being a steady player in this market, and that we are willing to support
operators across the continent, from Korea all the way down to Malaysia. This market is not
just about Macau,” said Marcel Heutmekers, ATRONIC Senior Director for Asia and
Latin America.
“At this year’s show, we are presenting a part of our vast OXYGEN library. This new cabinet is
becoming a significant tool for us in many territories. It is already enjoying success in Asia,
and we hope that customers will see this momentum and expand their OXYGEN installation
base in Asia.”
ATRONIC’s elegant new OXYGEN cabinet contains ATRONIC’s new sensys EP™ platform,
which is powerful and robust, yet easy to service. With its Game to System® (G2S®)
compatible hardware, OXYGEN is network-gaming ready, and supports all major casino
systems and player tracking modules. OXYGEN’s comprehensive game library means
operators can offer every player a mix of games and products to suit their needs.
ATRONIC’s HOT&WiLD™ multi-level progressive offers four jackpots, exciting game
features, and lots of bonus action. The OXYGEN cabinet’s top wide screen shows the jackpot
meter so players can follow the rising mercury during HOT&WiLD bonus games. HOT&WiLD is
offered in single-game or multi-game setup.
diversity™, ATRONIC´s extremely successful multi-game product, features brand-new as
well as top-ranking ATRONIC games. diversity allows players to select their preferred game
types with different volatility levels, and is the only multi-game on the market featuring
proven, top-performing standalone progressive games. Visitors to the show can see the
selection with each of the Pure Purple™ and Royal Red™ game suites.
ATRONIC Systems Division is launching several new products and applications at the show
that demonstrate its commitment to innovation. Its solutions are designed to streamline
casino operations, enhance customer loyalty, attract new players, and drive casino revenues.
myGuest is a smartphone application for casino managers who want to reward particular
players on the floor in real time. From the phone, they can see all the players on the casino
floor at any given time, including their individual status information, such as player level,
points balance, and the player’s game and win/loss status since entering the casino. From the
phone, the manager can then award the player additional credits, or order the player a
complimentary drink, for example. This application is designed to enable casinos to build
profitable one-to-one relationships with selected customers.
FloorMaster displays a complete map of the slots floor, showing EGM status and key
performance information in real time on PC touch screens and tablet PCs. Most importantly, it
also shows information on the players on the floor.
New game concepts such as DuelMania™ are designed to bring a competitive element to the
floor to encourage play. Players will also be able to rate their experience of the games using
their phone through another ATRONIC application. Casino marketing departments will benefit
from innovative player promotions delivered via SMS that can be redeemed directly on the
EGM in the casino. Casino floor managers can also use their smartphone as a fast and easy
way to switch games and denominations on multi-game EGMs directly on the floor.
The philosophy of ATRONIC Systems has always been to connect to any type of EGM on the
floor using the CRYSTAL.net platform, as long as they communicate using a standard
protocol. ATRONIC supports G2S protocol, regardless of the vendor. This, coupled with the
new multi-game, multi-denomination performance analysis feature (SPA), enables decisionmaking
for complex mixed floor environments.
The ATRONIC Group of companies is a leading global provider of casino games and services. The group companies
ATRONIC International, ATRONIC Americas, and ATRONIC Systems maintain offices in the USA, Europe, Russia,
Latin America and Asia. ATRONIC is dedicated to producing the highest quality of entertaining games and products,
including dynamic casino management and linked gaming solutions that are being operated in 99 countries
worldwide. ATRONIC holds a total of 207 worldwide gaming licenses, including the United States of America, where it
is licensed to sell machines in 25 states and to 142 tribes. ATRONIC is 100 percent owned by Lottomatica Group, a
market leader in the Italian gaming industry, one of the largest Lottery operators in the world based on total wagers,
and a leading provider of lottery and gaming technology solutions worldwide.
