LAS VEGAS, June 1, 2010 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, networked, and server-based systems for the global gaming industry, will spotlight an extensive collection of games and systems products at the G2E Asia trade show and conference in Macau, China June 8 – 10, 2010.
The Company is presenting its latest and most advanced gaming products at its exhibit stand #900, including a full suite of video and mechanical-reel games as well as Bally’s most cutting- edge systems and server-based gaming solutions.
“We have selected a cross-section of the key games and systems that will take our valued customers in this expanding region to the next level of profitability,” said Gavin Isaacs, Bally’s Chief Operating Officer. “G2E Asia, the largest gaming industry gathering for the Asia-Pacific region, gives us the opportunity to showcase some of our most exciting and profit-generating products, many of which were developed specifically for this market.”
In Bally’s expansive Games display, the star of this year’s G2E Asia show is sure to be Bally’s breakthrough Cash Spin video slot with its patent-pending U-Spin gesture-control technology. U-Spin allows players to spin a virtual wheel fast or slow just as if it was an actual physical spinning wheel. Cash Spin is one of the premier games in Bally’s portfolio of new SpinNation™ spinning-wheel video and reel-spinning slots.
“Based on our projections, Cash Spin is well on its way to becoming the most successful new gaming device ever developed in the 78-year history of Bally Technologies,” said Cath Burns, Bally’s Vice President and General Manager of Asia-Pacific. “Demand for this game has been exceptional, and we’re very excited to bring this award-winning new game to the growing Asian gaming market. Its interactive style of play and bright spinning wheel delivers worldwide appeal.”
Cash Spin also features Bally’s iReels™ technology, which superimposes colorful animations and other special effects over actual mechanical reels. Additionally, iReels is touch-enabled, creating another level of player interaction with the game.
Another highlight in Bally’s stand is sure to be Hot Shot Progressive Cash Wheel™. Already Bally’s most popular brand, Hot Shot Cash Wheel adds to the fun and excitement with its colorful spinning bonus wheel. Once in the Wheel Bonus everyone wins, as there are no losing wedges on the wheel, and the game features Bally’s patent-pending Game-in-Game progressive bonus action.
And the Hot Shot Progressive family of games continues to grow with the new Hot Shot Progressive 15-Reel video slot on the ALPHA Elite® V20/20 upright cabinet. What makes this game unique is that it offers players an amazing 243 ways to win, thanks to its 3×5 symbol grid, rather than the traditional linear arrangement of reels.
Another Bally standout that will be featured at G2E Asia is Fireball™, a worldwide favorite in the highly successful Digital Tower Series™. With its exciting top-box bonus animations of bursting fireballs, dramatic music, and special effects, complete with an eight-level progressive, Fireball gives slot players a remarkably exciting and unforgettable gaming experience.
77777 Jackpot™ is another Digital Tower series game that is sure to generate a great deal of interest with its striking digitally animated ladder bonus top box progressive jackpot feature.
Understanding that the number eight holds special significance in Asian culture, Bally will also feature several games with “eights,” which represent good fortune for Asian slot players. These games include Double Blazing 8s™ and Double Jackpot Triple Blazing 8s™.
Bally’s G2E Asia Systems display will feature the Company’s most cutting-edge solutions for every size of casino operation and reflect Bally’s success in the market. With its recently announced enterprise-wide contract with Galaxy Entertainment Group (GEG), Bally Systems are now the technology solution of choice for Asia-Pacific’s largest multi-casino operators Sands China Ltd.; Sociedade de Jogos de Macau (SJM); and GEG.
Along with live demonstrations of Bally’s core SDS® slot accounting and player-tracking system, the Company will feature its TableView™ real-time table rating and player-tracking system. A favorite of gaming operators in this largely table-game dominated market, TableView replaces the manual rating process with electronic automation for entering real-time player ratings, requesting chip fills and credits, entering table closers, issuing customer comps and markers, and changing the table shift. TableView also features a special junket module to help operators better administer their VIP business.
Other Bally system highlights include iVIEW Display Manager™ (DM) player and employee interface for the main game screen; Bally Business Intelligence™ data analytics, visualization, and campaign-management solution; and Bally Command Center™, a server-based solution that enables casino operators to view, examine, and manage their games and other G2S devices from a central location. Additionally, Bally’s Live Floor View™, Elite Bonusing Suite™, and CMP™ enterprise solutions will be featured.
To serve the Asia-Pacific casino operators’ growing demand for floor-wide communication and marketing tools, Bally will also present its CoolSign® digital media technology that delivers enterprise-wide marketing and communications on all digital signage within a casino resort.
“We’re especially thrilled to showcase our comprehensive systems solution for floorwide marketing and communications, with hands-on demonstrations of iVIEW DM, Bally Command Center, and CoolSign,” said Ramesh Srinivasan, Bally’s Executive Vice President – Systems. “These three solutions enable gaming operators to manage their floor from central location and display player’s club and other marketing and promotions messages through iVIEW DM on the main game display of each slot machine, without interrupting game play, as well as on all the property’s digital displays using CoolSign. It’s an exciting, flexible, and streamlined solution to drive business and add excitement throughout the property.”
