MGM Grand Macau has been rebranded as MGM Macau says MGM MIRAGE, A 50% owner in the casino. The property’s lion logo has been retained, but has been localised, with the new name written underneath in Chinese, rather than English.
The move is linked to another initiative within MGM MIRAGE to rebrand that company as MGM Resorts International
MGM MIRAGE’s board will submit the latter rebranding plan to its shareholders at the annual meeting on 15th June. Subject to approval, the company says it will adopt the new name straight after the meeting.
“MGM Resorts International better represents the global presence our company has today and the vision we see for its future,” said Jim Murren, Chairman and CEO of MGM MIRAGE, in a prepared statement.
“At the same time, it is imperative that we maintain a connection to the historic past associated with the iconic MGM name, one of the most established brands in the entertainment industry,” he added.
“We believe this change will positively impact how customers, investors and the public perceive our collective strengths and abilities.”
MGM MIRAGE says the origin of the corporate name dates back to ownership of the Metro Goldwyn Meyer movie studio first purchased by MGM MIRAGE’s largest shareholder, Kirk Kerkorian in 1969. The company developed the original MGM Grand Hotel in Las Vegas in 1973 and later, in 1993, developed the current MGM Grand Hotel. MGM MIRAGE has subsequently grown to cover into a business with 15 wholly owned properties, four joint-venture developments, and the MGM MIRAGE Hospitality subsidiary.
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