Master Plan
Genting’s entry to the Philippines market has been carefully judged
The Genting source explained the strategy of Star Cruises and its parent Genting Group in the Philippines market.
On the Resorts World Manila project, Star Cruises is managing the project on behalf of the joint venture company via a management contract between the holding company, Travellers [International], and Star Cruises.
The Genting Group strategy is to utilise Star Cruises’ local expertise, says the spokesman. The Philippines partner brings the local contacts and local know-how, especially on the construction side, along with in-depth knowledge of planning procedures and policies, adds the source.
Star Cruises is contributing its expertise in managing hotels, gaming and support operations. Star Cruises recently centralised its state-of-the-art surveillance [security] office in Manila, explained the source.
As a move to improve efficiency, Star Cruises closed down its back office in Port Klang outside the Malaysian capital Kuala Lumpur and moved its call centre, the surveillance office and some of the back office finance into Manila, said the spokesman.
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