Best of Both Worlds
Weike offers a Western perspective with Eastern application
Weike occupies an interesting place in the global gaming equipment market given that the company is firmly Asia facing but led by a ‘Westerner’ (speaking in strictly geographic terms an Australian is about as much of an ‘Easterner’ as anyone can be). Weike’s headquarters—the brain of the business—is based in Singapore while its manufacturing heart is across the border in Malaysia. These are two countries that have proven the commercial benefits that can come from multi-culturalism. They have benefited from matching Western marketing techniques and strategic vision with Eastern excellence in cost control and manufacturing and an understanding of Asian players’ tastes.
“I think at the moment the industry hasn’t quite realised that electronic gaming is a distinct opportunity for them—especially in today’s climate. There are some that are starting to look at it, and it will slowly catch on,” says Mr Kinsman.
