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Master Plan

Newsdesk by Newsdesk
Thu 28 May 2009 at 16:00
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Shuffle Master products deliver maximum value and maximum player satisfaction

The gaming industry’s need for products that combine a great experience for players with the ability to reduce operating costs and improve productivity and profitability is greater than ever during challenging economic times.

Shuffle Master says it is well positioned to meet this need with its value-added products, primarily the company’s automatic card shufflers and fully electronic and hybrid Electronic Table Systems.

Shufflers

By automatically shuffling one batch of cards while another is in play, card shufflers increase table productivity by as much as 25% per hour, says Shuffle Master. This can have a big impact on a table’s profitability, an important consideration when game play levels have declined and players have reduced their gaming bankrolls.

Further, shufflers dramatically increase overall game security by reducing the opportunity for card switching, counting and shuffle tracking while reducing card wear and tear. These benefits result in significant savings that more than justify the minor cost of using them on live tables.

Fully electronic tables

By allowing casinos to offer popular games like blackjack, craps and roulette at a fraction of the cost required to operate a live table, fully electronic tables like Shuffle Master’s Table Master and Vegas Star platforms are, says the company, excellent ways for operators to meet their players’ gaming demands even in situations where tables are working on a reduced hours programme.

Shuffle Master points out electronic tables can operate 24 hours a day without any supervision. With their significantly lower overheads, they can offer substantially lower betting minimums than traditional live tables and still be profitable. These advantages are key considerations in the current economic climate, says the company, especially where operators have to balance difficult cost-cutting measures with the need to provide a complete, rewarding customer gaming experience.

Hybrid tables

Shuffle Master says it expects the demand for hybrid table products that combine electronic wagering with live game outcomes will remain steady and in some markets even increase.

These products provide operators with a wealth of game efficiencies unavailable on live games while providing players with wagering options that are not possible on traditional tables says the company. In addition, by automating the betting process and incorporating the use of Shuffle Master’s new i-Shoe Auto card reading shoe, the i-Table not only increases the number of rounds per hour, it also virtually eliminates pay and take errors because all wagering activity is resolved immediately and accurately.

Shuffle Master Inc: Booth #903

G2E Asia 2009, Cotai Strip® CotaiExpo™, The Venetian Macao 3rd-4th June.

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The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

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