Higher Plane
Avatar sales are an online gaming phenomenon in Korea
Sales of avatars as a secondary form of soft gaming revenue have proved particularly popular in the Korean market and at least one online content provider there is on record saying it makes a better margin on sales of avatars than it does on its online subscription poker.
“Avatar sales are a distinctive feature of the Korean market,” says Shailesh Naik, Managing Director of CryptoLogic Asia Pacific.
“We make a better margin on avatar sales than we do on the game play.”
“Poker margins are becoming increasingly complicated and competitive,” adds his colleague Ken Crouse.
“In Korea players are also dressing up their avatars—buying a hat, or even buying an avatar girlfriend or boyfriend. All these little things are generating revenue for the site.”
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