Best Industry Innovation
| Nominees | |
| Manufacturer | Title |
| Aristocrat | Viridian |
| Bally | i-View Display Manager |
| IGT | sbX Media Manager |
| MEI | EASITRAX Soft Count |
| Shuffle Master | i-Deal |
| TCSJohnHuxley | Touch Table MultiPLAY Roulette |
| WMS | BLUEBIRD2 Slot Cabinet |
Winner: Bally Technologies – Bally iVIEW
Even at a time of corporate belt-tightening and recession, many gaming operators are excited about the marketing potential and revenue-building potential of Bally iVIEW.
Bally iVIEW, an interactive screen for slot cabinets about three quarters the size of the screens used for in-flight entertainment system, was launched in mid-2008.
Bally iVIEW’s display can be fitted to all slot machines produced by the major suppliers and can be used in conjunction with server based systems for in-venue promotions, marketing messages targeted at individual players using membership databases or even live television.
Honourable Mention: Shuffle Master – i-Deal
The i-Deal is Shuffle Master’s third generation and fastest single deck speciality shuffler.
It features several key enhancements including standard card recognition technology that reads the rank and suit of each card being dealt. It also has a deck-sorting function.
