Inside Asian Gaming

INSIDE ASIAN GAMING JANUARY 2018 28 iGAMING BLUE PAGES iGAMING IN DEPTH O NE of the enormous challenges facing sportsbook operators today is standing out from the crowd. It’s a problem that is particularly confronting in Asia, where the sheer volume of options available to customers – both legal and illegal – make for a saturated market. Yet for Andrew Dagnall, CEO of data analytics firm BettorLogic, the solution isn’t as elusive as it seems. “We are driven by an inherent belief that From the traditional betting habits of Europe to the expanses of Asia, data analytics firm BettorLogic is showing how the correct use of data can provide benefits to sportsbook operators and customers alike. By Ben Blaschke