Inside Asian Gaming

COVER STORY Contents august 2015 Cover Photo: © Galyna Andrushko | Dreamstime.com Asian gaming is evolving away from a VIP-centric business model to a mass-market model driven less by gambling and more by tourism. A Las Vegas model, in other words. Which is interesting on several levels, not least because Vegas itself is experiencing a fairly dramatic shift in this regard. 6 Betting Slip The sports wagering world is changing fast. But not in Macau, where it remains under a monopoly. Ending that monopoly could boost revenue and enliven gaming floors. ONLINE GAMING 28 Leading by Example Two land-based casino operators describe their evolving social casino strategies, and what others can learn from their experiences. 34 PwC examines new entrants and market convergence in the growing online casino gaming space. CASINO MARKETING 14 Advocacy Versus Loyalty Brand loyalty in the casino industry is non-existent. Brand advocates, on the other hand, are everywhere, particularly in an increasingly wireless casino world. BRIEFS 42 Regional Briefs 44 International Briefs 46 Events Calendar A Rough Ride on the Silk Road A Wider Web