Chinese online sports lottery service provider 500.com has announced that it has entered into a framework agreement with the China Sports Lottery Administration Center under which both parties will cooperate to develop physical channels to sell sports lottery tickets.
Under the Framework Agreement, the Sports Lottery Center will provide support as 500.com looks to enter into cooperation agreements with provincial (regional and municipal) sports lotteries centers to assist in installing sports lottery terminals and provide relevant maintenance and operational services in accordance with local development plans for sports lottery business. The company said it aimed to enhance the convenience of sports lottery ticket purchases, enlarge the customer base and optimize the user experience for lottery purchasers.
The Sports Lottery Center is the sports lottery issuance agency established by the General Administration of Sports in accordance with relevant laws and is the government authority in charge of the issuance and organizing of sales of sports lottery products in China.