Global gaming giant Scientific Games Corporation has unveiled a brand new division, SG Digital, at ICE London, incorporating the existing portfolio of SG Interactive B2B products and services with those of newly acquired NYX Gaming Group.
The new division – complete with its own separate and substantial booth on the ICE exhibition floor this week – brings together some of the most established and successful brands in iGaming, sports betting and iLottery. SG Digital is described as “an integrated industry leader” that will boast products from the company’s nine in-house game development studios including Bally, Barcrest, NextGen and WMS Gaming. The division will also leverage the combined company’s product offerings, including SG Universe, an online solution for land-based casinos, and OpenBet, a leading sports betting solution.
The SG Digital workforce will be over 1,500 strong, spread across 34 offices and will serve over 200 customers with over 2,000 games and 40 licenses worldwide.
Scientific Games also announced that SG Digital will be led by former NYX Gaming Group CEO Matt Davey, who assumes the role of Group Chief Executive, Digital. Jason Walbridge will become SG Digital Chief Operating Officer.
“The creation of SG Digital marks the beginning of an exciting and defining new era for Scientific Games and underlines the company’s continued ambition and dedication to provide the industry with the very best content, technology and digital products,” said Scientific Games CEO Kevin Sheehan. “Our vision is to be the world’s leading supplier of digital gaming, sports and iLottery solutions.
“With an array of innovative brands, unique products, market leading services and a pool of highly talented colleagues, SG Digital will allow the business to focus on delivering an even stronger proposition to our customers while creating further opportunities to accelerate growth in this constantly evolving and dynamic sector. Scientific Games is now perfectly positioned to capitalize on any future regulatory developments in both US and global markets across sports betting, gaming and lottery networks.”
SG Digital’s portfolio of product and services includes digital real money gaming content and platforms, a sportsbook and SG Universe social casino.