Extending a relationship that started in 2010, World Snooker has announced the renewal of its official data partnership with Sportradar.
In a multi-year extension signed on Monday, Sportradar, which is the official data partner for a wide range of other major sports right owners around the world, including the NFL, NBA, ITF and ESL, will continue to manage official data from the leading snooker events to reach fans across devices, platforms and countries.
Speaking about the partnership, World Snooker Chairman Barry Hearn said, “We started our relationship with Sportradar back in 2010 and we have been continually impressed by the way they have brought new ideas, growth and value to World Snooker. They have unrivalled quality of product, the best distribution reach in the industry and they have supported us on a great journey growing the interest and commercial success of the sport.
“Working with the team in the UK and beyond, we’re delighted to continue our tie-up as we head towards our second decade of working together”.
Managing Director Group Operations at Sportradar David Lampitt added, “Snooker continues to grow as a sport with die-hard fans, new and young followers and of course growing fanbases in Asia.
“We are proud that World Snooker continues to see us as the right partner to help them serve those snooker followers and bring them ever closer to the players, the tournaments and the sport in general.”