Hard Rock International has announced that its iGaming division has entered into a strategic partnership with Gaming Innovation Group (GiG) to build a new online casino.
“Hard Rock has an ambitious plan to become a global leader in the international online gaming space,” said Kresimir Spajic, SVP of Online Gaming at Hard Rock. “We are confident that, together with GiG, we can disrupt the market through product innovation and unique user experience.”
GIG will provide Hard Rock with a state of the art digital consumer portal, as well as the back-end platform to manage the operations. The online casino will be developed by GIG’s design and development team in collaboration with Hard Rock, with the offering launching in 2018. GiG has also announced it has kicked off the application process for a Casino Service Industry Enterprise License in New Jersey, moving the company into a third regulated market.
“We are excited to be part of Hard Rock International’s inspiring and innovative plans to become a global leader in the international online gaming space,” said GiG CEO Robin Reed. “The online casino will be a stand-out product with the sizzle of the Hard Rock music, entertainment and lifestyle brand.”