Bally Gaming Inc, a subsidiary of global gaming giant Scientific Games Corporation, has filed to have five of its new brands trademarked in Macau.
According to the Official Gazette, Bally is seeking trademark protection for computer software and firmware products including dedicated gaming consoles, video slot machines, reel slot machines and video lottery terminals.
The five brand names are Girl’s Best Friend, Bright lights, Silk Moon, Top up and 节节高.
Scientific Games acquired both Bally and Shuffle Master in 2014 in a deal worth US$5.1 billion, the same year it purchased US slot machine giant WMS Industries for US$1.5 billion.