Leading sports data and digital content provider Sportradar has linked with the European Handball Federation (EHF) to provide of a range of services across the EHF’s top club competitions.
The marketing arm and subsidiary of the European Handball Federation, EHF Marketing GmbH, and Sportradar have announced a long-term agreement, which will see the global leader in data and digital content provide a range of data, streaming, marketing and digital services for the federation’s European Cup competitions. Sportradar will now become the “official streaming and data partner of the EHF club competitions.”
The partnership was officially unveiled at the “European handball goes Tech” business event on 2 June ahead of the start of the VELUX EHF FINAL4 in Cologne. The agreement includes the collection of live data and comprehensive statistics for over 650 European Cup matches per season across all of the EHF’s top club competitions including the men’s and women’s EHF Champions League, EHF Cup and Challenge Cup.
With sports, marketing and technology experts attending the “European handball goes Tech” event in Cologne, Sportradar used the opportunity to launch its latest product “Sportradar OTT” to sports federations worldwide.
This new service will form part of the partnership agreement with EHF Marketing GmbH and includes the provision and development of the federation’s own OTT platform, ehfTV.com, as well as marketing rights for all digital content for the EHF’s club competitions. Advertising and sponsorship on digital platforms in addition to all non-digital advertising and sponsorship from the betting industry are also included.
As part of the deal, Sportradar will now also work closely with the EHF and EHF Marketing media teams on the creation and further development of digital content both for ehfTV.com and social media channels.
Commenting on the agreement, David Szlezak, Managing Director of EHF Marketing GmbH, said, “We have recognized the huge importance of providing high quality, accurate data from the EHF’s competitions and we are delighted to have agreed a long-term cooperation with the industry leader, Sportradar.
“For the first time, we will be able to provide clubs, media and fans with extensive live statistics and data from every single European club match throughout the season. We are looking forward to working with Sportradar to realize the full potential of this data. Furthermore, Sportradar’s innovative approach to OTT will allow us to continue to expand our own platform, ehfTV.com.”